Pro Line Nutrition
Industry: Health and Wellness/ Dietary Supplements
Campaign type: Retail Seeding
Content type: Tiktok Videos
About:
ProLine Nutrition is a consumer supplements brand positioned for mass retail discovery, built around simple problem-solution SKUs that map to common wellness intents: weight management support, inflammation/oxidative stress support, and gut–intimate microbiome support. The brand’s distribution logic is shelf credibility in a mainstream drugstore context, where packaging clarity and “routine fit” matter more than technical depth.
Challenges:
The creative constraint is staged retail context: the video must look like an in-store DM purchase while products are actually shipped, which raises authenticity risk if execution is sloppy. The content also sits in a regulated category; wording must stay in “support” language and avoid disease-treatment claims, especially for curcumin and microbiome benefits. Three products in one short video creates compression pressure; if pacing fails, viewers retain none of the SKUs or use-cases.
Brand Objectives:
Create a credible DM shelf-discovery narrative that anchors ProLine as an easy-to-find, mainstream option rather than a niche online supplement. Establish quick mental labeling for each SKU: Premium Shape as silhouette/weight-control support, Liquid Curcumin as anti-inflammatory/antioxidant support, and Her Biotic as natural probiotic + cranberry + D-mannose support for intimate and digestive balance. Build top-of-funnel awareness by tying products to everyday routines and ending with an explicit “testing phase” promise to justify follow-up content and reduce skepticism about instant outcomes.
7
Total Number Of Influencers Involved
157.3K
Total Community Dimension
455.8K
Total Views
455.8K
Reach(Unique views)
1.6K
Community engagement
3.3x
ROI
Pro Line Nutrition
Industry: Health and Wellness/ Dietary Supplements
Campaign type: Retail Seeding
Content type: Tiktok Videos
7
Total Number Of Influencers Involved
157.3K
Total Community Dimension
455.8K
Total Views
455.8K
Reach (Unique Views)
1.6K
Community Engagement
3.3x
ROI
About:
ProLine Nutrition is a consumer supplements brand positioned for mass retail discovery, built around simple problem-solution SKUs that map to common wellness intents: weight management support, inflammation/oxidative stress support, and gut–intimate microbiome support. The brand’s distribution logic is shelf credibility in a mainstream drugstore context, where packaging clarity and “routine fit” matter more than technical depth.
Challenges:
The creative constraint is staged retail context: the video must look like an in-store DM purchase while products are actually shipped, which raises authenticity risk if execution is sloppy. The content also sits in a regulated category; wording must stay in “support” language and avoid disease-treatment claims, especially for curcumin and microbiome benefits. Three products in one short video creates compression pressure; if pacing fails, viewers retain none of the SKUs or use-cases.
Brand Objectives:
Create a credible DM shelf-discovery narrative that anchors ProLine as an easy-to-find, mainstream option rather than a niche online supplement. Establish quick mental labeling for each SKU: Premium Shape as silhouette/weight-control support, Liquid Curcumin as anti-inflammatory/antioxidant support, and Her Biotic as natural probiotic + cranberry + D-mannose support for intimate and digestive balance. Build top-of-funnel awareness by tying products to everyday routines and ending with an explicit “testing phase” promise to justify follow-up content and reduce skepticism about instant outcomes.
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