Industry: Food and Beverage
Campaign type: Product Launch Campaign
Content type: Instagram Reel, TikTok video
The Melting Pot is a fondue-focused restaurant chain that offers a unique, interactive dining experience where guests can gather around a shared pot to enjoy a social meal together. Since its founding in 1975, the brand has attracted a dedicated following by blending flavorful fondue with a memorable, communal dining setup. Known for fostering connection and creating special promotions like “Thursdate” and “Best Fondue Friends Forever,” The Melting Pot continues to evolve, recently adding to-go options and remodeling its locations to keep the experience fresh and inviting.
Melting Pot is widely recognized as a sit-down dining experience, so the challenge is to expand this perception and drive demand for its new to-go fondue kits. Additionally, Melting Pot needs to appeal to a younger demographic that may not yet see the brand as part of their lifestyle or dining preferences.
The campaign will build awareness for the to-go fondue kits as a convenient way to enjoy Melting Pot at home, attracting customers beyond the dine-in audience. The brand aims to engage younger consumers by emphasizing the kits’ accessibility and versatility, positioning Melting Pot as a fun and shareable dining choice that fits varied occasions.
Total number of influencers involved
Total Community Dimension
Total views
Reach (unique views)
Community engagement
Industry: Food & Beverage
Campaign type:Product Launch Campaign
Content type: Instagram Reel, TikTok video
Total number of influencers involved
Total Community Dimension
Total views
Reach (unique views)
Community engagement
The Melting Pot is a fondue-focused restaurant chain that offers a unique, interactive dining experience where guests can gather around a shared pot to enjoy a social meal together. Since its founding in 1975, the brand has attracted a dedicated following by blending flavorful fondue with a memorable, communal dining setup. Known for fostering connection and creating special promotions like “Thursdate” and “Best Fondue Friends Forever,” The Melting Pot continues to evolve, recently adding to-go options and remodeling its locations to keep the experience fresh and inviting.
Melting Pot is widely recognized as a sit-down dining experience, so the challenge is to expand this perception and drive demand for its new to-go fondue kits. Additionally, Melting Pot needs to appeal to a younger demographic that may not yet see the brand as part of their lifestyle or dining preferences.
The campaign will build awareness for the to-go fondue kits as a convenient way to enjoy Melting Pot at home, attracting customers beyond the dine-in audience. The brand aims to engage younger consumers by emphasizing the kits’ accessibility and versatility, positioning Melting Pot as a fun and shareable dining choice that fits varied occasions.
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