Melting Pot

Indústria: Food and Beverage

Tipo de campanha: Product Launch Campaign

Tipo de conteúdo: Instagram Reel, TikTok video

Sobre:

The Melting Pot is a fondue-focused restaurant chain that offers a unique, interactive dining experience where guests can gather around a shared pot to enjoy a social meal together. Since its founding in 1975, the brand has attracted a dedicated following by blending flavorful fondue with a memorable, communal dining setup. Known for fostering connection and creating special promotions like “Thursdate” and “Best Fondue Friends Forever,” The Melting Pot continues to evolve, recently adding to-go options and remodeling its locations to keep the experience fresh and inviting.

Desafios:

Melting Pot is widely recognized as a sit-down dining experience, so the challenge is to expand this perception and drive demand for its new to-go fondue kits. Additionally, Melting Pot needs to appeal to a younger demographic that may not yet see the brand as part of their lifestyle or dining preferences.

Objetivos da marca:

The campaign will build awareness for the to-go fondue kits as a convenient way to enjoy Melting Pot at home, attracting customers beyond the dine-in audience. The brand aims to engage younger consumers by emphasizing the kits’ accessibility and versatility, positioning Melting Pot as a fun and shareable dining choice that fits varied occasions.

19

Número total de influenciadores envolvidos

112k

Dimensão total da comunidade

118k

Total views

100k

Reach (unique views)

4k

Community engagement

3.8×

ROI