Industry: Food
Period: July 2021
Campaign type: Product placement
Content type: Stories
– Obtaining user generated content for the “Smile with Lay’s” campaign.
– Product placement for the new “Smile with Lay’s” packaging.
Total Number Of Influencers Involved
Higher reach than the industry benchmark**
Industry: Food
Period: July 2021
Campaign type:Product placement
Content type: Stories
Total Number Of Influencers Involved
Total Reach
Higher engagement than the industry benchmark*
Higher reach than the industry benchmark**
Amplifying the “Smile with Lay’s” marketing campaign and raising donations for 4 Romanian NGOs – Teach For Romania, I’Velo by Green Revolution, Asociația Adi Hădean și Let’s Do It, Romania!
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