Lay’s

Industry: Food
Period: July 2021
Campaign type: Product placement
Content type: Stories

About:

Challenges:

Amplifying the “Smile with Lay’s” marketing campaign and raising donations for 4 Romanian NGOs – Teach For Romania, I’Velo by Green Revolution, Asociația Adi Hădean și Let’s Do It, Romania!

Brand Objectives:

– Obtaining user generated content for the “Smile with Lay’s” campaign.

– Product placement for the new “Smile with Lay’s” packaging.

Reach thousands of
micro influencers in minutes

Reach thousands
of micro influencers
in minutes.

Get results in 24 hours with the support of thousands of micro influencers, with a level of organic reach and engagement that generates conversations on social networks.

2 152

Total Number Of Influencers Involved

890 k

Total Reach

9 x

Higher engagement than the industry benchmark*

2.5 x

Higher reach than the industry benchmark**

Lay’s

Industry: Food
Period: July 2021
Campaign type:Product placement
Content type: Stories

2 152

Total Number Of Influencers Involved

890 k

Total Reach

9 x

Higher engagement than the industry benchmark*

2.5 x

Higher reach than the industry benchmark**

Reach thousands of
micro influencers in minutes

Reach thousands
of micro influencers
in minutes.

Get results in 24 hours with the support of thousands of micro influencers, with a level of organic reach and engagement that generates conversations on social networks.

About:

Challenges:

Brand Objectives:

– Obtaining user generated content for the “Smile with Lay’s” campaign. – Product placement for the new “Smile with Lay’s” packaging.

Reach thousands of
micro influencers in minutes

Reach thousands
of micro influencers
in minutes.

Get results in 24 hours with the support of thousands of micro influencers, with a level of organic reach and engagement that generates conversations on social networks.