Shaorma Bobocica
Industry: Food and beverage, quick-service restaurant
Campaign type: Store Visit
Content type: Tiktok Videos
About:
Shaorma Bobocica is a quick-service street food location built around made-to-order shawarma with visible, on-site preparation. The offer is product-forward and operationally simple: fresh assembly, clear protein choices, and a value-driven portion proposition. The brand’s current differentiation lever is menu breadth inside a familiar format, using the newly added pork option to create novelty without changing the core promise of fast, hot, freshly built food.
Challenges:
Shawarma content is saturated, so “it’s tasty” messaging collapses into sameness unless the video proves freshness through process shots and explicit menu specificity. The new pork option is the only true news hook; if it is not foregrounded early and repeated, the campaign loses its reason to exist. Location-based campaigns live or die on clarity: viewers must retain where it is and why they should detour, without the creator drifting into generic food montage. Pre-approval also compresses creative risk tolerance, so the execution must be clean, factual, and consistent with the required on-screen text and “product offered for free” disclosure.
Brand Objectives:
Create a location-anchored proof piece that shows the product being built in real time and frames “fresh on the spot” as the baseline quality signal. Establish immediate recall of the three protein options, with the pork variant positioned as the novelty driver that differentiates the menu from standard shawarma spots. Encode the destination in memory through repeated, unambiguous location cues, tied to a nearby landmark to reduce friction. Translate the experience into a simple decision trigger: you go there for hot, made-to-order shawarma, and you now have a third meat option that is uncommon in this category.
5
Total Number Of Influencers Involved
104.5K
Total Community Dimension
83.3K
Total Views
83.3K
Reach(Unique views)
7.6K
Community engagement
2.5x
ROI
Shaorma Bobocica
Industry: Food and beverage, quick-service restaurant
Campaign type: Store Visit
Content type: Tiktok Videos
5
Total Number Of Influencers Involved
104.5K
Total Community Dimension
83.3K
Total Views
83.3K
Reach (Unique Views)
7.6K
Community Engagement
2.5x
ROI
About:
Shaorma Bobocica is a quick-service street food location built around made-to-order shawarma with visible, on-site preparation. The offer is product-forward and operationally simple: fresh assembly, clear protein choices, and a value-driven portion proposition. The brand’s current differentiation lever is menu breadth inside a familiar format, using the newly added pork option to create novelty without changing the core promise of fast, hot, freshly built food.
Challenges:
Shawarma content is saturated, so “it’s tasty” messaging collapses into sameness unless the video proves freshness through process shots and explicit menu specificity. The new pork option is the only true news hook; if it is not foregrounded early and repeated, the campaign loses its reason to exist. Location-based campaigns live or die on clarity: viewers must retain where it is and why they should detour, without the creator drifting into generic food montage. Pre-approval also compresses creative risk tolerance, so the execution must be clean, factual, and consistent with the required on-screen text and “product offered for free” disclosure.
Brand Objectives:
Create a location-anchored proof piece that shows the product being built in real time and frames “fresh on the spot” as the baseline quality signal. Establish immediate recall of the three protein options, with the pork variant positioned as the novelty driver that differentiates the menu from standard shawarma spots. Encode the destination in memory through repeated, unambiguous location cues, tied to a nearby landmark to reduce friction. Translate the experience into a simple decision trigger: you go there for hot, made-to-order shawarma, and you now have a third meat option that is uncommon in this category.
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