Sushi Master
Industry: Sushi and Asian Cuisine/ Food service/ Quick-service restaurant
Campaign type: Local Activation
Content type: Tiktok Videos
About:
Sushi Master is a quick-service sushi brand built for high-frequency dining, combining Japanese/Asian menu staples with fast, modern formats designed for convenience and strong visual appeal. The Pitești operation is positioned as a local destination for fresh, made-to-order sushi with flexible consumption modes: dine-in, take-away, and delivery, while extending the menu into street-food hybrids that broaden reach beyond traditional sushi buyers.
Challenges:
The content must balance credibility from a real food experience with short-form speed. Location attribution must stay consistent to avoid recall loss. The “sushi street-food” angle can read like a gimmick unless the video proves appetite value fast through texture, portion, and freshness cues. On-site filming adds constraints lighting, crowd privacy, and capturing prep/ambience without losing product focus.
Brand Objectives:
Make Sushi Master in Pitești easy to remember and easy to choose by anchoring one clear location reference and one clear reason to visit: fresh ingredients, fast service, and a menu that works for both classic sushi intent and casual grab-and-go cravings. Use visual density to demonstrate range, multiple items, multiple textures and feature at least one signature modern format (Sushi Burger, Sandwich Sushi, Wrap Sushi) to differentiate from generic sushi takeout. Reinforce convenience as a secondary driver (take-away and delivery) while keeping the in-location experience as the primary proof point through ambience or prep cues and direct product close-ups.
10
Total Number Of Influencers Involved
214.2K
Total Community Dimension
164.1K
Total Views
164.1K
Reach(Unique views)
4.9K
Community engagement
3.8x
ROI
Sushi Master
Industry: Sushi and Asian Cuisine/ Food service/ Quick-service restaurant
Campaign type: Local Activation
Content type: Tiktok Videos
10
Total Number Of Influencers Involved
214.2K
Total Community Dimension
164.1K
Total Views
164.1K
Reach (Unique Views)
4.9K
Community Engagement
3.8x
ROI
About:
Sushi Master is a quick-service sushi brand built for high-frequency dining, combining Japanese/Asian menu staples with fast, modern formats designed for convenience and strong visual appeal. The Pitești operation is positioned as a local destination for fresh, made-to-order sushi with flexible consumption modes: dine-in, take-away, and delivery, while extending the menu into street-food hybrids that broaden reach beyond traditional sushi buyers.
Challenges:
The content must balance credibility from a real food experience with short-form speed. Location attribution must stay consistent to avoid recall loss. The “sushi street-food” angle can read like a gimmick unless the video proves appetite value fast through texture, portion, and freshness cues. On-site filming adds constraints lighting, crowd privacy, and capturing prep/ambience without losing product focus.
Brand Objectives:
Make Sushi Master in Pitești easy to remember and easy to choose by anchoring one clear location reference and one clear reason to visit: fresh ingredients, fast service, and a menu that works for both classic sushi intent and casual grab-and-go cravings. Use visual density to demonstrate range, multiple items, multiple textures and feature at least one signature modern format (Sushi Burger, Sandwich Sushi, Wrap Sushi) to differentiate from generic sushi takeout. Reinforce convenience as a secondary driver (take-away and delivery) while keeping the in-location experience as the primary proof point through ambience or prep cues and direct product close-ups.
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