Zesto Shilajit
Industry: Dietary Supplements / Wellness & Natural Health Products
Campaign type: Lifestyle Product Positioning
Content type: Tiktok Video
About:
Zesto is a wellness brand offering natural shilajit‑based formulations designed as a holistic alternative to stimulants. It targets individuals seeking balanced energy, mental clarity, relaxation, and improved sleep, all through a product that emphasizes purity, simplicity, and efficacy. Zesto appeals to consumers who value natural ingredients and mindful consumption over synthetic solutions.
Challenges:
Communicating benefits that are often subjective (energy, focus, relaxation) without overpromising or falling into pseudoscience. Ensuring credibility in a space crowded with supplements and health claims. Making short-form content feel honest and not salesy. Differentiating Zesto from caffeine, energy drinks, and other wellness products while preserving simplicity.
Brand Objectives:
Position Zesto as a natural, clean alternative to stimulants and energy drinks. Reach audiences who seek mental clarity, calm, better sleep, and balanced energy. Build authenticity by aligning messaging with real experiences instead of scripted claims. Encourage trial by demystifying product use and contexts. Reinforce brand values of transparency, simplicity, and wellness.
9
Total Number Of Influencers Involved
297K
Total Community Dimension
38.1K
Total Views
27.9K
Reach(Unique views)
1.74K
Community engagement
Zesto Shilajit
Industry: Dietary Supplements / Wellness & Natural Health Products
Campaign type: Lifestyle Product Positioning
Content type: Tiktok Video
9
Total Number Of Influencers Involved
297K
Total Community Dimension
38.1K
Total Views
27.9K
Reach (Unique Views)
1.74K
Community Engagement
About:
Zesto is a wellness brand offering natural shilajit‑based formulations designed as a holistic alternative to stimulants. It targets individuals seeking balanced energy, mental clarity, relaxation, and improved sleep, all through a product that emphasizes purity, simplicity, and efficacy. Zesto appeals to consumers who value natural ingredients and mindful consumption over synthetic solutions.
Challenges:
Communicating benefits that are often subjective (energy, focus, relaxation) without overpromising or falling into pseudoscience. Ensuring credibility in a space crowded with supplements and health claims. Making short-form content feel honest and not salesy. Differentiating Zesto from caffeine, energy drinks, and other wellness products while preserving simplicity.
Brand Objectives:
Position Zesto as a natural, clean alternative to stimulants and energy drinks. Reach audiences who seek mental clarity, calm, better sleep, and balanced energy. Build authenticity by aligning messaging with real experiences instead of scripted claims. Encourage trial by demystifying product use and contexts. Reinforce brand values of transparency, simplicity, and wellness.
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