Textbook Agent
Industry: EdTech / Student Resale Market
Campaign type: College Student Conversion – Product-Led B2C Awareness
Content type: Tiktok Videos
About:
Textbook Agent LLC is an online resale platform that simplifies the process of selling used college textbooks. Targeted directly at U.S. college students, the service offers competitive buyback rates, free nationwide shipping, and instant digital payouts through Venmo, PayPal, or Cash App. With a clean, mobile‑friendly interface, it eliminates the hassle of campus buyback lines or negotiating with local bookstores. Students can convert old books into quick cash in just a few clicks, no complications, no waiting, no stress.
Challenges:
Most students overlook the financial value of used textbooks or assume reselling is a hassle involving low offers and manual logistics. In a fast-paced academic environment, motivating students to take a monetization step, even if simple: requires low perceived effort and high emotional payoff. Since no physical product is involved, creators must generate excitement through clarity, relatability, and a clear incentive: easy cash for stuff you already own.
Brand Objectives:
Drive site traffic and conversions by highlighting the simplicity and benefits of Textbook Agent’s sell‑back process. Position the platform as the go‑to alternative to dusty stacks of unsold books or stressful bookstore offers. Encourage viewers to take immediate action, scan their books, accept an offer, ship for free, and get paid fast. Speak directly to student realities (broke, busy, looking to declutter) while reinforcing trust through professionalism, platform design, and payout options.
4
Total Number Of Influencers Involved
5.29K
Total Community Dimension
54.8K
Total Views
40.2K
Reach(Unique views)
358
Community engagement
2.5x
ROI
Textbook Agent
Industry: EdTech / Student Resale Market
Campaign type: College Student Conversion – Product-Led B2C Awareness
Content type: Tiktok Videos
4
Total Number Of Influencers Involved
5.29K
Total Community Dimension
54.8K
Total Views
40.2K
Reach (Unique Views)
358
Community Engagement
2.5x
ROI
About:
Textbook Agent LLC is an online resale platform that simplifies the process of selling used college textbooks. Targeted directly at U.S. college students, the service offers competitive buyback rates, free nationwide shipping, and instant digital payouts through Venmo, PayPal, or Cash App. With a clean, mobile‑friendly interface, it eliminates the hassle of campus buyback lines or negotiating with local bookstores. Students can convert old books into quick cash in just a few clicks, no complications, no waiting, no stress.
Challenges:
Most students overlook the financial value of used textbooks or assume reselling is a hassle involving low offers and manual logistics. In a fast-paced academic environment, motivating students to take a monetization step, even if simple: requires low perceived effort and high emotional payoff. Since no physical product is involved, creators must generate excitement through clarity, relatability, and a clear incentive: easy cash for stuff you already own.
Brand Objectives:
Drive site traffic and conversions by highlighting the simplicity and benefits of Textbook Agent’s sell‑back process. Position the platform as the go‑to alternative to dusty stacks of unsold books or stressful bookstore offers. Encourage viewers to take immediate action, scan their books, accept an offer, ship for free, and get paid fast. Speak directly to student realities (broke, busy, looking to declutter) while reinforcing trust through professionalism, platform design, and payout options.
Discover More Case Studies
Check out some successful campaigns and get inspired on how to increase your brand awareness and sales.
