Tassei Sushi Robata
Industry: Food & Beverage
Campaign type: Product Feature Campaign
Content type: Instagram Reel
About:
Tassei Sushi Robata is a premium Japanese dining destination in Timișoara, combining the precision of sushi craftsmanship with the bold flavors of robata (charcoal grilled) cuisine. Located on Strada Matei Corvin, the restaurant offers a curated menu featuring fresh sushi, grilled specialties, and signature Bento options served in an elegant, ambient setting. With a focus on high-quality ingredients, culinary technique, and an immersive dining experience, Tassei Sushi Robata positions itself as a top choice for both casual meals and special occasions in the city.
Challenges:
Standing out among numerous food offerings in Timișoara means the Bento needs to feel special, not just another lunch menu. Filming in‑restaurant demands coordination: lighting, sound, ambience, all must match the brand’s upscale sushi identity. Getting influencers to balance authenticity with brand messaging (mentioning hours, product, tags) in under a Reel’s runtime is another constraint.
Brand Objectives:
Drive awareness and trials of the Bento lunch option by showcasing its quality, presentation, and ambiance. Increase foot traffic to the restaurant during 12:00–17:00 on weekdays. Strengthen the brand image of Tassei Sushi Robata as a premium destination where menu items are crafted experiences, not just meals.

11
Total Number Of Influencers Involved
83.9K
Total Community Dimension
33K
Total Views
33K
Reach(Unique views)
724
Community engagement

Tassei Sushi Robata
Industry: Food & Beverage
Campaign type: Product Feature Campaign
Content type: Instagram Reel
11
Total Number Of Influencers Involved
83.9K
Total Community Dimension
33K
Total Views
33K
Reach (Unique Views)
724
Community Engagement
About:
Tassei Sushi Robata is a premium Japanese dining destination in Timișoara, combining the precision of sushi craftsmanship with the bold flavors of robata (charcoal grilled) cuisine. Located on Strada Matei Corvin, the restaurant offers a curated menu featuring fresh sushi, grilled specialties, and signature Bento options served in an elegant, ambient setting. With a focus on high-quality ingredients, culinary technique, and an immersive dining experience, Tassei Sushi Robata positions itself as a top choice for both casual meals and special occasions in the city.
Challenges:
Standing out among numerous food offerings in Timișoara means the Bento needs to feel special, not just another lunch menu. Filming in‑restaurant demands coordination: lighting, sound, ambience, all must match the brand’s upscale sushi identity. Getting influencers to balance authenticity with brand messaging (mentioning hours, product, tags) in under a Reel’s runtime is another constraint.
Brand Objectives:
Drive awareness and trials of the Bento lunch option by showcasing its quality, presentation, and ambiance. Increase foot traffic to the restaurant during 12:00–17:00 on weekdays. Strengthen the brand image of Tassei Sushi Robata as a premium destination where menu items are crafted experiences, not just meals.
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