Spizza
Industry: Casual dining / Pizzeria
Campaign type: In‑Restaurant Experience / Product Showcase
Content type: Tiktok Video
About:
Spizza is a pizzeria focused on delivering authentic Neapolitan‑style pizza cooked with premium, fresh ingredients. Situated in Bucharest and surroundings, Spizza emphasizes traditional dough techniques, genuine flavors, and an inviting restaurant atmosphere. It positions itself as a destination for pizza lovers who value craftsmanship, quality, and a genuine Italian dining experience.
Challenges:
Producing a Reel that balances the artisanal, emotional appeal of a Neapolitan pizza experience with clarity in a short runtime. Ensuring the influencer captures both the product (pizza) and the ambiance (restaurant, hospitality) without one overshadowing the other. Managing on-site video constraints, lighting, movement, ambient noise, while maintaining video quality and authenticity. Converting viewers’ interest into real visits and reservations.
Brand Objectives:
Showcase Spizza’s authentic Neapolitan pizza through visual emphasis on ingredients, dough, service, and location ambiance. Attract new customers to Spizza’s physical location(s) by making the video feel like a compelling invitation. Strengthen brand perception around authentic pizza craftsmanship. Generate social proof and local visibility through influencer‑created content.
3
Total Number Of Influencers Involved
114K
Total Community Dimension
10.3K
Total Views
7.54K
Reach(Unique views)
500
Community engagement
Spizza
Industry: Casual dining / Pizzeria
Campaign type: In‑Restaurant Experience / Product Showcase
Content type: Tiktok Video
3
Total Number Of Influencers Involved
114K
Total Community Dimension
10.3K
Total Views
7.54K
Reach (Unique Views)
500
Community Engagement
About:
Copacabana Club Timișoara is a dynamic nightclub and event venue located at Piața Unirii 6. It curates thematic nights across musical genres: pop, Latino, hip‑hop, nu‑metal, K‑Pop, to attract a diverse audience. The club emphasizes a tropical aesthetic, immersive décor, and a high‑energy ambiance, positioning itself as a go‑to destination for nightlife and memorable weekend experiences.
Challenges:
Navigating content that conveys both the club’s nighttime energy and thematic variety in a short Instagram Reel format. Filming late at night poses lighting and sound constraints; capturing the right mix of crowd, atmosphere, and music without looking staged is difficult. Influencers must balance showcasing the venue and the event vibe while maintaining authenticity. Driving conversion from viewers to actual foot traffic is nontrivial visual excitement must translate into action.
Brand Objectives:
Highlight Copacabana’s unique identity and diverse event programming so viewers feel compelled to attend. Establish the club as a vibrant weekend destination in Timișoara. Increase attendance on Fridays and Saturdays by creating desire through immersive visual storytelling. Enhance brand recall for future events by embedding memorable imagery and musical cues in content.
Discover More Case Studies
Check out some successful campaigns and get inspired on how to increase your brand awareness and sales.
