Smols
Industry: Fast-Casual Dining / Quick Service Restaurant (QSR)
Campaign type: Consideration
Content type: Tiktok Video
About:
Smols is a fast-casual Romanian restaurant brand that reimagines traditional street food for the modern urban lifestyle. Specializing in reinvented classics like mici, burgers, and papanasi, Smols offers a unique blend of speed, flavor, and quality—all made with premium ingredients such as Black Angus beef and artisanal cheeses.
With a mission to bring local taste into the 21st century, Smols delivers bold, familiar flavors in a fresh and contemporary setting. Whether you’re grabbing a quick bite or indulging in a gourmet twist on your favorite Romanian comfort food, Smols proves that fast food can be both delicious and authentic.
Rooted in local culture and driven by innovation, Smols is setting a new standard for quick service dining in Romania.
Challenges:
Standing out in a dense F&B landscape: Promoting a burger brand among numerous competitors requires messaging that feels both fresh and deeply localConveying authenticity quickly: The campaign relies on short-form video to succinctly deliver story, taste, and heritage—while making each frame feel genuine and unscriptedDriving physical visits: Encouraging viewers to leave home and visit one of the Smols locations demands compelling, trust-worthy content that motivates action
Highlighting product uniqueness: Differentiating each burger as a reinterpretation of Romanian regional cuisine means the creator must weave ingredients and origins into the narrative credibly
Brand Objectives:
Build regional appeal: Showcase Smols as more than fast food—it’s Romania on a plate, through legends like the Transilvan, Muntenesc, or Moldovenesc burgerBoost foot traffic: Inspire viewers to visit Smols locations in major cities (Bucharest, Iași, etc.) and experience the burgers firsthandFoster brand credibility: Leverage authentic influencer tasting moments to build trust and affinity among local food loversEncourage user action: Drive bookings or visits with a clear, friendly CTA—“Incearcă gustul SMOLS!”—positioning the brand as a taste worth chasing.
Reach thousands of
micro
influencers in minutes
Reach thousands
of micro
influencers
in minutes.
18
Total number of influencers involved
783K
Total Community Dimension
356K
Total views
261K
Reach (unique views)
14.9K
Interactions
Smols
Industry: Fast-Casual Dining / Quick Service Restaurant (QSR)
Campaign type: Consideration
Content type: Tiktok Video
18
Total number of influencers involved
783K
Total Community Dimension
356K
Total views
261K
Reach (unique views)
14.9K
Interactions
Reach thousands of
micro
influencers in minutes
Reach thousands
of micro
influencers
in minutes.
About:
Smols is a fast-casual Romanian restaurant brand that reimagines traditional street food for the modern urban lifestyle. Specializing in reinvented classics like mici, burgers, and papanasi, Smols offers a unique blend of speed, flavor, and quality—all made with premium ingredients such as Black Angus beef and artisanal cheeses.
With a mission to bring local taste into the 21st century, Smols delivers bold, familiar flavors in a fresh and contemporary setting. Whether you’re grabbing a quick bite or indulging in a gourmet twist on your favorite Romanian comfort food, Smols proves that fast food can be both delicious and authentic.
Rooted in local culture and driven by innovation, Smols is setting a new standard for quick service dining in Romania.
Challenges:
Standing out in a dense F&B landscape: Promoting a burger brand among numerous competitors requires messaging that feels both fresh and deeply localConveying authenticity quickly: The campaign relies on short-form video to succinctly deliver story, taste, and heritage—while making each frame feel genuine and unscriptedDriving physical visits: Encouraging viewers to leave home and visit one of the Smols locations demands compelling, trust-worthy content that motivates action
Highlighting product uniqueness: Differentiating each burger as a reinterpretation of Romanian regional cuisine means the creator must weave ingredients and origins into the narrative credibly
Brand Objectives:
Build regional appeal: Showcase Smols as more than fast food—it’s Romania on a plate, through legends like the Transilvan, Muntenesc, or Moldovenesc burgerBoost foot traffic: Inspire viewers to visit Smols locations in major cities (Bucharest, Iași, etc.) and experience the burgers firsthandFoster brand credibility: Leverage authentic influencer tasting moments to build trust and affinity among local food loversEncourage user action: Drive bookings or visits with a clear, friendly CTA—“Incearcă gustul SMOLS!”—positioning the brand as a taste worth chasing.
Reach thousands of
micro
influencers in minutes
Reach thousands
of micro
influencers
in minutes.
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