Sereni Capelli
Industry: Cosmetic / Haircare
Campaign type: Product Efficacy Showcase
Content type: Tiktok Video
About:
Sereni Capelli is a haircare brand that offers natural, revitalizing treatments designed to restore youthful hair color, improve texture, and support scalp health. Its product range includes a liquid “Lozione” for longer hair and a creamy “Crema Forte” for shorter hair, each formulated to act without harsh chemicals or synthetic pigments. Sereni Capelli emphasizes efficacy backed by a track record, present in Romania for over seven years and used across Europe, positioning itself as a credible, long-standing alternative for those seeking natural hair renewal.
Challenges:
Conveying deeply personal promises (youthful appearance, improved social life) without sounding exaggerated or insincere. Ensuring the audience trusts the claims about natural restoration without assuming skepticism. Presenting both variants (Lozione, Crema Forte) and their correct use clearly. Avoid overstating benefits while maintaining compelling narrative.
Brand Objectives:
Validate Sereni Capelli’s effectiveness by linking product use to visible hair improvement in authentic user settings. Emphasize unique selling points: natural formulation, dual‑variant design, and years of market presence. Elevate brand identity as credible, science‑based, yet accessible. Generate content that fosters trust and predisposes viewers to research or try the products.
5
Total Number Of Influencers Involved
1.02M
Total Community Dimension
641K
Total Views
470K
Reach(Unique views)
18.6K
Community engagement
Sereni Capelli
Industry: Cosmetic / Haircare
Campaign type: Product Efficacy Showcase
Content type: Tiktok Video
5
Total Number Of Influencers Involved
1.02M
Total Community Dimension
641K
Total Views
470K
Reach (Unique Views)
18.6K
Community Engagement
About:
Sereni Capelli is a haircare brand that offers natural, revitalizing treatments designed to restore youthful hair color, improve texture, and support scalp health. Its product range includes a liquid “Lozione” for longer hair and a creamy “Crema Forte” for shorter hair, each formulated to act without harsh chemicals or synthetic pigments. Sereni Capelli emphasizes efficacy backed by a track record, present in Romania for over seven years and used across Europe, positioning itself as a credible, long-standing alternative for those seeking natural hair renewal.
Challenges:
Conveying deeply personal promises (youthful appearance, improved social life) without sounding exaggerated or insincere. Ensuring the audience trusts the claims about natural restoration without assuming skepticism. Presenting both variants (Lozione, Crema Forte) and their correct use clearly. Avoid overstating benefits while maintaining compelling narrative.
Brand Objectives:
Validate Sereni Capelli’s effectiveness by linking product use to visible hair improvement in authentic user settings. Emphasize unique selling points: natural formulation, dual‑variant design, and years of market presence. Elevate brand identity as credible, science‑based, yet accessible. Generate content that fosters trust and predisposes viewers to research or try the products.
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