Industry: Healthcare — Medical Imaging Diagnostic Services
Campaign type: Awareness/Trust-Building Campaign
Content type: Instagram Reel
ScanMed is a leading medical imaging provider in Romania, offering high-quality diagnostic services through advanced radiology equipment. Specializing in MRI, CT, ultrasound, X-ray, and mammography, ScanMed supports both patients and healthcare professionals with precise, timely diagnostics. With multiple locations and a commitment to innovation, ScanMed helps elevate the standard of medical care by combining technology, expertise, and patient-centered service.
Operating in a highly specialized and trust-dependent sector, SCANMED must overcome the general public’s limited understanding of advanced diagnostic imaging services. Differentiating itself from other clinics—especially private centers or state-run facilities—requires showcasing both technological superiority and accessibility. Another challenge lies in maintaining medical credibility while using influencer-driven content on platforms like Instagram, where tone and format can easily drift from informative to overly promotional if not properly balanced.
The campaign aims to raise awareness of SCANMED’s premium imaging services and position the clinic as a leader in medical diagnostics. By using authentic influencer content filmed at the Bucharest location, SCANMED seeks to highlight its cutting-edge Siemens technology, flexible scheduling, and rapid result options. The goal is to build trust, increase brand visibility, and educate potential patients on why SCANMED is a reliable and efficient alternative for MRI, CT, ultrasound, and mammography diagnostics—accessible both privately and through the national health system.
Total number of influencers involved
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Reach (unique views)
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Industry: Healthcare — Medical Imaging Diagnostic Services
Campaign type: Awareness/Trust-Building Campaign
Content type: Instagram Reel
Total number of influencers involved
Total Community Dimension
Total views
Reach (unique views)
Interactions
ScanMed is a leading medical imaging provider in Romania, offering high-quality diagnostic services through advanced radiology equipment. Specializing in MRI, CT, ultrasound, X-ray, and mammography, ScanMed supports both patients and healthcare professionals with precise, timely diagnostics. With multiple locations and a commitment to innovation, ScanMed helps elevate the standard of medical care by combining technology, expertise, and patient-centered service.
Operating in a highly specialized and trust-dependent sector, SCANMED must overcome the general public’s limited understanding of advanced diagnostic imaging services. Differentiating itself from other clinics—especially private centers or state-run facilities—requires showcasing both technological superiority and accessibility. Another challenge lies in maintaining medical credibility while using influencer-driven content on platforms like Instagram, where tone and format can easily drift from informative to overly promotional if not properly balanced.
The campaign aims to raise awareness of SCANMED’s premium imaging services and position the clinic as a leader in medical diagnostics. By using authentic influencer content filmed at the Bucharest location, SCANMED seeks to highlight its cutting-edge Siemens technology, flexible scheduling, and rapid result options. The goal is to build trust, increase brand visibility, and educate potential patients on why SCANMED is a reliable and efficient alternative for MRI, CT, ultrasound, and mammography diagnostics—accessible both privately and through the national health system.
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