Outdoors Thrill
Industry: Outdoor apparel and lifestyle e-commerce
Campaign type: Traffic acquisition
Content type: Tiktok Videos
About:
Outdoors Thrills is a direct-to-consumer apparel brand built around fishing and hunting culture, selling graphic hats and t-shirts that signal identity, community, and outdoor lifestyle. The offer is simple: wearable outdoor pride at accessible price points, merch-style designs, and a storefront experience optimized for fast browsing and impulse add-to-cart behavior.
Challenges:
This is a no-product campaign, so credibility must be manufactured through clarity, not “experience.” The creator has to make a screen-recorded website walkthrough feel like a real recommendation, while staying grounded in what is actually visible on-site (pricing, discounts, product range). The content must also avoid generic fashion language and keep the context anchored to fishing and hunting use-cases, without drifting into urban aesthetics that break brand fit. The biggest risk is losing attention during navigation; the walkthrough must be structured, fast, and benefit-led to prevent it from reading like an ad.
Brand Objectives:
Increase top-of-funnel reach by positioning Outdoors Thrills as a single-stop shop for fishing and hunting hats and t-shirts, using a guided website tour to compress discovery time. Drive qualified clicks by highlighting breadth of designs, category structure, and visible value signals (affordable pricing, discounts when shown) to reduce purchase hesitation. Reinforce brand positioning by tying the apparel to outdoor identity and practical use contexts, so the audience understands who it’s for and why it’s worth browsing right now.
4
Total Number Of Influencers Involved
13.2K
Total Community Dimension
42.3K
Total Views
31.1K
Reach(Unique views)
206
Community engagement
2.5x
ROI
Outdoors Thrill
Industry: Outdoor apparel and lifestyle e-commerce
Campaign type: Traffic acquisition
Content type: Tiktok Videos
4
Total Number Of Influencers Involved
13.2K
Total Community Dimension
42.3K
Total Views
31.1K
Reach (Unique Views)
206
Community Engagement
2.5x
ROI
About:
Outdoors Thrills is a direct-to-consumer apparel brand built around fishing and hunting culture, selling graphic hats and t-shirts that signal identity, community, and outdoor lifestyle. The offer is simple: wearable outdoor pride at accessible price points, merch-style designs, and a storefront experience optimized for fast browsing and impulse add-to-cart behavior.
Challenges:
This is a no-product campaign, so credibility must be manufactured through clarity, not “experience.” The creator has to make a screen-recorded website walkthrough feel like a real recommendation, while staying grounded in what is actually visible on-site (pricing, discounts, product range). The content must also avoid generic fashion language and keep the context anchored to fishing and hunting use-cases, without drifting into urban aesthetics that break brand fit. The biggest risk is losing attention during navigation; the walkthrough must be structured, fast, and benefit-led to prevent it from reading like an ad.
Brand Objectives:
Increase top-of-funnel reach by positioning Outdoors Thrills as a single-stop shop for fishing and hunting hats and t-shirts, using a guided website tour to compress discovery time. Drive qualified clicks by highlighting breadth of designs, category structure, and visible value signals (affordable pricing, discounts when shown) to reduce purchase hesitation. Reinforce brand positioning by tying the apparel to outdoor identity and practical use contexts, so the audience understands who it’s for and why it’s worth browsing right now.
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