Me Box
Industry: Automated Food Retail / Smart Vending / Health & Technology
Campaign type: Product Introduction / Concept Awareness
Content type: Tiktok Video
About:
ME BOX is an innovative pop‑up restaurant concept employing smart vending technology to deliver freshly prepared, nutritionally balanced meals around the clock. It features a rotating menu of five chef‑designed dishes that are cooked daily and dispensed from an automated unit. The user selects a meal, chooses whether they want it heated, pays on the spot, and receives the dish within seconds. ME BOX bridges the gap between fast food convenience and healthy eating, targeting urban professionals and consumers who demand quality meals without compromising time.
Challenges:
Portraying a novel vending concept (full meals from a box) in a short video without it seeming cold or mechanistic. Balancing the tech novelty with emotional appeal—making it feel like a smart, human‑centric option, not a gimmick. Capturing the process visually (screen, heating, dispensing) with clarity under lighting constraints. Translating interest into awareness and trial, convincing viewers to visit the machine location and use it.
Brand Objectives:
Introduce the ME BOX concept: healthy, chef‑designed meals dispensed via smart vending box. Educate audience about functionality: choose, heat, pay, retrieve in under a minute. Demonstrate convenience and nutritional value to appeal to busy urban dwellers. Encourage foot traffic to the machine location and drive first trials. Build brand recognition for ME BOX as a viable, modern alternative to fast food.
2
Total Number Of Influencers Involved
147K
Total Community Dimension
203K
Total Views
149K
Reach(Unique views)
14.9K
Community engagement
Me Box
Industry: Automated Food Retail / Smart Vending / Health & Technology
Campaign type: Product Introduction / Concept Awareness
Content type: Tiktok Video
2
Total Number Of Influencers Involved
147K
Total Community Dimension
203K
Total Views
149K
Reach (Unique Views)
14.9K
Community Engagement
About:
ME BOX is an innovative pop‑up restaurant concept employing smart vending technology to deliver freshly prepared, nutritionally balanced meals around the clock. It features a rotating menu of five chef‑designed dishes that are cooked daily and dispensed from an automated unit. The user selects a meal, chooses whether they want it heated, pays on the spot, and receives the dish within seconds. ME BOX bridges the gap between fast food convenience and healthy eating, targeting urban professionals and consumers who demand quality meals without compromising time.
Challenges:
Portraying a novel vending concept (full meals from a box) in a short video without it seeming cold or mechanistic. Balancing the tech novelty with emotional appeal—making it feel like a smart, human‑centric option, not a gimmick. Capturing the process visually (screen, heating, dispensing) with clarity under lighting constraints. Translating interest into awareness and trial, convincing viewers to visit the machine location and use it.
Brand Objectives:
Introduce the ME BOX concept: healthy, chef‑designed meals dispensed via smart vending box. Educate audience about functionality: choose, heat, pay, retrieve in under a minute. Demonstrate convenience and nutritional value to appeal to busy urban dwellers. Encourage foot traffic to the machine location and drive first trials. Build brand recognition for ME BOX as a viable, modern alternative to fast food.
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