Life Care
Industry: Health & Wellness
Campaign type: Retail Foot Traffic
Content type: Tiktok Video
About:
Life Care Corp SRL is a leading Romanian company specializing in natural, organic, and eco-friendly wellness solutions. With a strong presence across Europe, Life Care offers a diverse range of products including vegan cosmetics, dietary supplements, personal hygiene items, and eco-cleaning solutions. Every product is carefully developed to support a healthier lifestyle, emphasizing bio-certified ingredients and sustainable practices. As a trusted name in the health and wellness industry, Life Care empowers consumers to make conscious choices for their body, home, and planet.
Challenges:
Driving foot traffic to a mall island amid heavy retail competition requires content so compelling it convinces viewers to leave their screens and visit in person. The TikTok videos must balance showing product detail and the ambiance while still feeling natural and personal. Ensuring consistency across influencers in messaging, quality, and visual style is a challenge when the campaign spans multiple creators.
Brand Objectives:
Increase physical visits to the Life Care island in AFI Cotroceni by creating desire through TikTok content that highlights the space, interactive testing of bio products, and relaxed vibe. Boost brand perception of Life Care as a modern, accessible hub for sustainable, vegan, natural products. Generate social proof: user content that spreads awareness, prompts peer visits, and strengthens brand recall in the Bucharest wellness/mall audience.
3
Total Number Of Influencers Involved
262K
Total Community Dimension
73.5K
Total Views
53.9K
Reach(Unique views)
2.71K
Community engagement
Life Care
Industry: Health & Wellness
Campaign type: Retail Foot Traffic
Content type: Tiktok Video
3
Total Number Of Influencers Involved
262K
Total Community Dimension
73.5K
Total Views
53.9K
Reach (Unique Views)
2.71K
Community Engagement
About:
Life Care Corp SRL is a leading Romanian company specializing in natural, organic, and eco-friendly wellness solutions. With a strong presence across Europe, Life Care offers a diverse range of products including vegan cosmetics, dietary supplements, personal hygiene items, and eco-cleaning solutions. Every product is carefully developed to support a healthier lifestyle, emphasizing bio-certified ingredients and sustainable practices. As a trusted name in the health and wellness industry, Life Care empowers consumers to make conscious choices for their body, home, and planet.
Challenges:
Driving foot traffic to a mall island amid heavy retail competition requires content so compelling it convinces viewers to leave their screens and visit in person. The TikTok videos must balance showing product detail and the ambiance while still feeling natural and personal. Ensuring consistency across influencers in messaging, quality, and visual style is a challenge when the campaign spans multiple creators.
Brand Objectives:
Increase physical visits to the Life Care island in AFI Cotroceni by creating desire through TikTok content that highlights the space, interactive testing of bio products, and relaxed vibe. Boost brand perception of Life Care as a modern, accessible hub for sustainable, vegan, natural products. Generate social proof: user content that spreads awareness, prompts peer visits, and strengthens brand recall in the Bucharest wellness/mall audience.
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