Industry: Cosmetics/Beauty/Online Store
Campaign type: Awarenress/Consideration/Conversion
Content type: Instagram Reel
Gliskin is an emerging Romanian destination for authentic Korean beauty, offering a curated selection of 100% K-Beauty products. With a growing presence online, Gliskin brings the best of Korean skincare directly to local consumers—making cult-favorite products more accessible, more affordable, and always original.
Created for skincare enthusiasts who prioritize quality, transparency, and results, Gliskin distinguishes itself with a clean, curated shopping experience. Every product listed on gliskin.ro is carefully selected from trusted Korean brands, giving consumers access to their favorite routines without the worry of fakes or overpriced alternatives.
Gliskin is not just a store—it’s a go-to platform for discovering top-tier K-Beauty, trusted by creators and skincare lovers alike.
Launching in a crowded e-commerce and skincare space, Gliskin had to overcome a few key challenges:
Awareness – Competing with larger online retailers and marketplaces that also offer K-Beauty, often with misleading listings or questionable authenticity.
Trust – Educating consumers on what makes Gliskin different: 100% Korean-origin products, verified quality, and better pricing compared to global sites.
Behavioral shift – Encouraging consumers to transition from international ordering (which may come with long shipping times and import fees) to a reliable local alternative.
Creator content quality – Since content approval is pre-moderated, Gliskin needed creators to deliver videos that are not only polished and brand-aligned but also feel authentic and familiar to their own audiences.
Build strong awareness around Gliskin as a reliable and official destination for Korean beauty in Romania.
Reinforce the quality and authenticity of the products, highlighting that every item is 100% Korean and sourced responsibly.
Promote user-generated content via influencer partnerships that showcase real purchases, real reviews, and direct experiences with the products and the website.
Drive site traffic and sales, with a focus on new customers using the GLISKIN10 discount code.
Build social proof by encouraging creators to tag @gliskin.ro and use official hashtags (#Gliskin #GliskinRomania #CosmeticeCoreene).
Total number of influencers involved
Total Community Dimension
Total views
Reach (unique views)
Interactions
Industry: Cosmetics/Beauty/Online Store
Campaign type: Awarenress/Consideration/Conversion
Content type: Instagram Reel
Total number of influencers involved
Total Community Dimension
Total views
Reach (unique views)
Interactions
Gliskin is an emerging Romanian destination for authentic Korean beauty, offering a curated selection of 100% K-Beauty products. With a growing presence online, Gliskin brings the best of Korean skincare directly to local consumers—making cult-favorite products more accessible, more affordable, and always original.
Created for skincare enthusiasts who prioritize quality, transparency, and results, Gliskin distinguishes itself with a clean, curated shopping experience. Every product listed on gliskin.ro is carefully selected from trusted Korean brands, giving consumers access to their favorite routines without the worry of fakes or overpriced alternatives.
Gliskin is not just a store—it’s a go-to platform for discovering top-tier K-Beauty, trusted by creators and skincare lovers alike.
Launching in a crowded e-commerce and skincare space, Gliskin had to overcome a few key challenges:
Awareness – Competing with larger online retailers and marketplaces that also offer K-Beauty, often with misleading listings or questionable authenticity.
Trust – Educating consumers on what makes Gliskin different: 100% Korean-origin products, verified quality, and better pricing compared to global sites.
Behavioral shift – Encouraging consumers to transition from international ordering (which may come with long shipping times and import fees) to a reliable local alternative.
Creator content quality – Since content approval is pre-moderated, Gliskin needed creators to deliver videos that are not only polished and brand-aligned but also feel authentic and familiar to their own audiences.
Build strong awareness around Gliskin as a reliable and official destination for Korean beauty in Romania.
Reinforce the quality and authenticity of the products, highlighting that every item is 100% Korean and sourced responsibly.
Promote user-generated content via influencer partnerships that showcase real purchases, real reviews, and direct experiences with the products and the website.
Drive site traffic and sales, with a focus on new customers using the GLISKIN10 discount code.
Build social proof by encouraging creators to tag @gliskin.ro and use official hashtags (#Gliskin #GliskinRomania #CosmeticeCoreene).
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