Industry: Health & Fitness Technology industry
Campaign type: Trial and Product Experience /Consideration
Content type: Tiktok Video
ESX is a Romanian fitness subscription platform that offers flexible, affordable access to a network of over 500 gyms and sports centers across 100+ cities in Romania. With a community of over 200,000 members and millions of logged entries, ESX empowers users to train where they want, when they want — whether it’s strength training, yoga, dance, or swimming.
The platform features fast onboarding through its mobile app, monthly automatic renewal with easy cancellation, and a money-back guarantee within 10 days if the subscription isn’t used. ESX combines convenience, variety, and flexibility to support a sustainable, active lifestyle for fitness enthusiasts across Romania.
ESX faces the challenge of standing out in a saturated fitness market dominated by local gyms and premium franchises. Educating potential users on the value of a multi-location, app-based fitness subscription—while ensuring content is filmed exclusively in partner gyms—requires strict content control and influencer compliance. Maintaining brand consistency and avoiding association with competitor gyms also adds an operational layer to campaign execution.
The campaign aims to drive awareness and app installs by showcasing ESX as the most flexible and accessible fitness membership in Romania. Through authentic, in-gym influencer content, ESX wants to highlight its wide network of over 600 gyms, variety of sports activities, and digital convenience. The ultimate goal is to encourage users to download the app, explore the network, and start their journey with the free trial—positioning ESX as the go-to choice for smart, active lifestyles.
Total number of influencers involved
Total Community Dimension
Total views
Reach (unique views)
Interactions
Industry: Health & Fitness Technology industry
Campaign type: Trial and Product Experience /Consideration
Content type: Tiktok Video
Total number of influencers involved
Total Community Dimension
Total views
Reach (unique views)
Interactions
ESX is a Romanian fitness subscription platform that offers flexible, affordable access to a network of over 500 gyms and sports centers across 100+ cities in Romania. With a community of over 200,000 members and millions of logged entries, ESX empowers users to train where they want, when they want — whether it’s strength training, yoga, dance, or swimming.
The platform features fast onboarding through its mobile app, monthly automatic renewal with easy cancellation, and a money-back guarantee within 10 days if the subscription isn’t used. ESX combines convenience, variety, and flexibility to support a sustainable, active lifestyle for fitness enthusiasts across Romania.
ESX faces the challenge of standing out in a saturated fitness market dominated by local gyms and premium franchises. Educating potential users on the value of a multi-location, app-based fitness subscription—while ensuring content is filmed exclusively in partner gyms—requires strict content control and influencer compliance. Maintaining brand consistency and avoiding association with competitor gyms also adds an operational layer to campaign execution.
The campaign aims to drive awareness and app installs by showcasing ESX as the most flexible and accessible fitness membership in Romania. Through authentic, in-gym influencer content, ESX wants to highlight its wide network of over 600 gyms, variety of sports activities, and digital convenience. The ultimate goal is to encourage users to download the app, explore the network, and start their journey with the free trial—positioning ESX as the go-to choice for smart, active lifestyles.
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