Dr. Clean
Industry: Pest Control / Disinfection
Campaign type: Service Authority / Educational Promotion
Content type: Tiktok Videos
About:
Dr. Clean is Romania’s market leader in pest control, specializing in the bio-based extermination of bed bugs through a proprietary, ultra-effective protocol. Unlike standard DDD firms, Dr. Clean doesn’t rely on superficial solutions or one-size-fits-all treatments. Every infestation, no matter how deep or old is treated with precision, ensuring no furniture is discarded and every hidden nest is neutralized. With a proven track record across residential, hospitality, and rental sectors, Dr. Clean guarantees not just eradication, but extended protection, up to 3 months. When other services fail, Dr. Clean delivers results.
Challenges:
Addressing a high‑fear, stigma‑laden issue (bed bugs) without causing panic or mistrust. Translating a technical service (bio protocol, hidden nests, long protection) into a clear, digestible visual narrative. Avoiding hyperbole or exaggerated claims while establishing credibility. Ensuring viewers accept the preventative promise (3 months protection) without skepticism.
Brand Objectives:
Position Dr. Clean as the market leader in bed bug extermination using proprietary, bio-based protocols that preserve furniture and protect for months. Educate viewers on bed bug behavior (hiding under flooring, migrating between units) to build context for the service’s necessity. Convey trust through professional tone, guarantees, and service depth. Spur inquiries and leads for residential, hospitality, and rental clients by emphasizing efficacy and no‑waste approach.
3
Total Number Of Influencers Involved
464K
Total Community Dimension
196K
Total Views
143K
Reach(Unique views)
8.29K
Community engagement
Dr. Clean
Industry: Pest Control / Disinfection
Campaign type: Service Authority / Educational Promotion
Content type: Tiktok Videos
3
Total Number Of Influencers Involved
464K
Total Community Dimension
196K
Total Views
143K
Reach (Unique Views)
8.29K
Community Engagement
About:
Dr. Clean is Romania’s market leader in pest control, specializing in the bio-based extermination of bed bugs through a proprietary, ultra-effective protocol. Unlike standard DDD firms, Dr. Clean doesn’t rely on superficial solutions or one-size-fits-all treatments. Every infestation, no matter how deep or old is treated with precision, ensuring no furniture is discarded and every hidden nest is neutralized. With a proven track record across residential, hospitality, and rental sectors, Dr. Clean guarantees not just eradication, but extended protection, up to 3 months. When other services fail, Dr. Clean delivers results.
Challenges:
Addressing a high‑fear, stigma‑laden issue (bed bugs) without causing panic or mistrust. Translating a technical service (bio protocol, hidden nests, long protection) into a clear, digestible visual narrative. Avoiding hyperbole or exaggerated claims while establishing credibility. Ensuring viewers accept the preventative promise (3 months protection) without skepticism.
Brand Objectives:
Position Dr. Clean as the market leader in bed bug extermination using proprietary, bio-based protocols that preserve furniture and protect for months. Educate viewers on bed bug behavior (hiding under flooring, migrating between units) to build context for the service’s necessity. Convey trust through professional tone, guarantees, and service depth. Spur inquiries and leads for residential, hospitality, and rental clients by emphasizing efficacy and no‑waste approach.
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