CLOZTALK
Industry: Sustainable Fashion / Social Impact E-commerce
Campaign type: Purpose-Driven Fashion / Ethical Apparel Promotion
Content type: Tiktok Videos
About:
CLOZTALK is a certified B Corp social enterprise that bridges fashion and philanthropy by producing logo-branded apparel for over 500 nonprofit organizations across the U.S. Their mission is to help people wear their values by supporting causes they care about, not just financially, but through visibility. The brand offers ethically made, high-quality athleisure garments designed to start conversations about meaningful causes. All packaging is recyclable, and the core strategy revolves around awareness as a marketing tool for nonprofits. CLOZTALK reframes clothing as a vehicle for impact, allowing wearers to promote their chosen nonprofit simply by putting on a shirt, hoodie, or hat.
Challenges:
The market is saturated with cause-related products, many of which use donation-based models that consumers are more familiar with. CLOZTALK’s approach: spreading nonprofit visibility through branded clothing instead of financial contributions, requires education and mindset shift. Influencers must clearly and accurately explain that the product doesn’t donate money directly to charities but functions as a tool for awareness and community engagement. The value proposition lies in making cause-based branding stylish and conversation-worthy, which hinges heavily on authentic influencer storytelling.
Brand Objectives:
Create TikTok content that highlights the style and purpose behind CLOZTALK’s nonprofit-branded apparel. Introduce the concept of wearable advocacy, where clothing serves as a marketing channel for nonprofits. Showcase how choosing a personally meaningful cause connects to the product, encouraging users to visit the nonprofit directory and make their own apparel choices. Amplify the social value of wearing mission-driven fashion in everyday settings, while reinforcing the ethical and sustainable values behind the brand’s production. The campaign aims to normalize nonprofit-branded clothing as a lifestyle statement and raise collective awareness through fashion.
10
Total Number Of Influencers Involved
74.6K
Total Community Dimension
117K
Total Views
86K
Reach(Unique views)
1.1K
Community engagement
3.5x
ROI
CLOZTALK
Industry: Sustainable Fashion / Social Impact E-commerce
Campaign type: Purpose-Driven Fashion / Ethical Apparel Promotion
Content type: Tiktok Videos
10
Total Number Of Influencers Involved
74.6K
Total Community Dimension
117K
Total Views
86K
Reach (Unique Views)
1.1K
Community Engagement
3.5x
ROI
About:
CLOZTALK is a certified B Corp social enterprise that bridges fashion and philanthropy by producing logo-branded apparel for over 500 nonprofit organizations across the U.S. Their mission is to help people wear their values by supporting causes they care about, not just financially, but through visibility. The brand offers ethically made, high-quality athleisure garments designed to start conversations about meaningful causes. All packaging is recyclable, and the core strategy revolves around awareness as a marketing tool for nonprofits. CLOZTALK reframes clothing as a vehicle for impact, allowing wearers to promote their chosen nonprofit simply by putting on a shirt, hoodie, or hat.
Challenges:
The market is saturated with cause-related products, many of which use donation-based models that consumers are more familiar with. CLOZTALK’s approach: spreading nonprofit visibility through branded clothing instead of financial contributions, requires education and mindset shift. Influencers must clearly and accurately explain that the product doesn’t donate money directly to charities but functions as a tool for awareness and community engagement. The value proposition lies in making cause-based branding stylish and conversation-worthy, which hinges heavily on authentic influencer storytelling.
Brand Objectives:
Create TikTok content that highlights the style and purpose behind CLOZTALK’s nonprofit-branded apparel. Introduce the concept of wearable advocacy, where clothing serves as a marketing channel for nonprofits. Showcase how choosing a personally meaningful cause connects to the product, encouraging users to visit the nonprofit directory and make their own apparel choices. Amplify the social value of wearing mission-driven fashion in everyday settings, while reinforcing the ethical and sustainable values behind the brand’s production. The campaign aims to normalize nonprofit-branded clothing as a lifestyle statement and raise collective awareness through fashion.
Discover More Case Studies
Check out some successful campaigns and get inspired on how to increase your brand awareness and sales.
