Blue Moon Estate Sales – Jersey Shore
Industry: Estate Sale Services and Liquidation Management
Campaign type: Service Awareness
Content type: Tiktok Videos
About:
Blue Moon Estate Sales is a full-service estate sale management provider built for two audiences at once: families who need an organized, low-stress way to liquidate household contents, and buyers who show up for collectibles, vintage finds, and value deals. The brand positions itself as “handled for you,” combining sorting, pricing, staging, marketing, and sale-day execution into a single, professional process. The tone is practical and compassionate, with the promise of reducing workload and decision fatigue during transitions like downsizing, moving, or settling an estate, while still running a sale that attracts serious shoppers.
Challenges:
Estate sales are emotional and high-friction. People associate them with overwhelm, privacy concerns, and uncertainty about what the process looks like. On the buyer side, attention is split across countless “thrift” and “resale” options, so the brand needs to communicate why its sales are worth showing up for without using specific sale dates, addresses, or guaranteed savings. Because there’s no physical product and no on-site filming, the content must earn trust through clarity: what Blue Moon does, who it helps, how it reduces stress, and why it consistently draws collectors and bargain hunters—without overpromising financial outcomes.
Brand Objectives:
Establish Blue Moon Estate Sales as the “done-for-you” solution for estate liquidation, positioned around professionalism, empathy, and operational efficiency. Make the service tangible by outlining the end-to-end workflow: evaluation, organization, pricing, staging, promotion, and managing the sale, so viewers can immediately map it to their own situation. Split messaging across two clear use cases: families who want relief and structure during a transition, and shoppers looking for curated, well-run estate sales with real finds. Build local relevance by anchoring the service area and reinforcing that the team manages the process start-to-finish, converting awareness into qualified inquiries and increased buyer interest for future sales.
3
Total Number Of Influencers Involved
22.9K
Total Community Dimension
22.4K
Total Views
16.4K
Reach(Unique views)
106
Community engagement
2.5x
ROI
Blue Moon Estate Sales – Jersey Shore
Industry: Estate Sale Services and Liquidation Management
Campaign type: Service Awareness
Content type: Tiktok Videos
3
Total Number Of Influencers Involved
22.9K
Total Community Dimension
22.4K
Total Views
16.4K
Reach (Unique Views)
106
Community Engagement
2.5x
ROI
About:
Blue Moon Estate Sales is a full-service estate sale management provider built for two audiences at once: families who need an organized, low-stress way to liquidate household contents, and buyers who show up for collectibles, vintage finds, and value deals. The brand positions itself as “handled for you,” combining sorting, pricing, staging, marketing, and sale-day execution into a single, professional process. The tone is practical and compassionate, with the promise of reducing workload and decision fatigue during transitions like downsizing, moving, or settling an estate, while still running a sale that attracts serious shoppers.
Challenges:
Estate sales are emotional and high-friction. People associate them with overwhelm, privacy concerns, and uncertainty about what the process looks like. On the buyer side, attention is split across countless “thrift” and “resale” options, so the brand needs to communicate why its sales are worth showing up for without using specific sale dates, addresses, or guaranteed savings. Because there’s no physical product and no on-site filming, the content must earn trust through clarity: what Blue Moon does, who it helps, how it reduces stress, and why it consistently draws collectors and bargain hunters—without overpromising financial outcomes.
Brand Objectives:
Establish Blue Moon Estate Sales as the “done-for-you” solution for estate liquidation, positioned around professionalism, empathy, and operational efficiency. Make the service tangible by outlining the end-to-end workflow: evaluation, organization, pricing, staging, promotion, and managing the sale, so viewers can immediately map it to their own situation. Split messaging across two clear use cases: families who want relief and structure during a transition, and shoppers looking for curated, well-run estate sales with real finds. Build local relevance by anchoring the service area and reinforcing that the team manages the process start-to-finish, converting awareness into qualified inquiries and increased buyer interest for future sales.
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