Aurul Albinelor
Industry: Natural Food / Beekeeping
Campaign type: Product Awareness
Content type: Instagram Reel
About:
Aurul Albinelor is a Romanian honey brand offering 100% natural, unprocessed bee products sourced directly from hives. The brand promotes health-conscious consumption and sustainability through premium-quality honey and innovative product lines like “miere cu fruct crud,” a blend of pure honey and raw fruit. Their positioning is built on purity, transparency, and a return to natural, simple nutrition.
Challenges:
Low differentiation in an overcrowded honey market. Consumer skepticism toward product authenticity. Educational gap around “miere cu fruct crud” as a category. Risk of influencers overstating health claims. Need for sensory-based content in a digital-first environment.
Brand Objectives:
Raise brand visibility among health-conscious consumers. Communicate the simplicity and purity of ingredients. Establish “miere cu fruct crud” as a unique, innovative product. Build trust through influencer authenticity. Promote trial via discount codes. Normalize daily honey use as part of a clean, natural diet.
2
Total Number Of Influencers Involved
44.9K
Total Community Dimension
4.73K
Total Views
4.73K
Reach(Unique views)
255
Community engagement
Aurul Albinelor
Industry: Natural Food / Beekeeping
Campaign type: Product Awareness
Content type: Instagram Reel
2
Total Number Of Influencers Involved
44.9K
Total Community Dimension
4.73K
Total Views
4.73K
Reach (Unique Views)
255
Community Engagement
About:
Aurul Albinelor is a Romanian honey brand offering 100% natural, unprocessed bee products sourced directly from hives. The brand promotes health-conscious consumption and sustainability through premium-quality honey and innovative product lines like “miere cu fruct crud,” a blend of pure honey and raw fruit. Their positioning is built on purity, transparency, and a return to natural, simple nutrition.
Challenges:
Low differentiation in an overcrowded honey market. Consumer skepticism toward product authenticity. Educational gap around “miere cu fruct crud” as a category. Risk of influencers overstating health claims. Need for sensory-based content in a digital-first environment.
Brand Objectives:
Raise brand visibility among health-conscious consumers. Communicate the simplicity and purity of ingredients. Establish “miere cu fruct crud” as a unique, innovative product. Build trust through influencer authenticity. Promote trial via discount codes. Normalize daily honey use as part of a clean, natural diet.
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