Industry: Hospitality/Tourism
Campaign type: Awareness & Brand Experience
Content type: Tiktok Video
Almar Luxury is an upscale 4-star hotel located in Mamaia Nord, one of Romania’s premier seaside destinations. Designed for guests seeking comfort, style, and a refined vacation experience, the hotel offers modern rooms, a seasonal outdoor pool, a fine dining restaurant, and premium amenities such as airport transfers, family-friendly facilities, and beach proximity.
Combining Mediterranean-inspired elegance with personalized hospitality, Almar Luxury caters to both leisure travelers and business guests, delivering a seamless blend of relaxation, exclusivity, and convenience by the Black Sea.
Almar Luxury operates in a highly competitive hospitality market in Mamaia Nord, where numerous luxury accommodations vie for guest attention during peak summer season. A key challenge is differentiating between the two hotel concepts—Almar Luxury (family-friendly, beach-access) and Almar Lake View (adults-only, lakeside exclusivity)—while maintaining brand cohesion. Additionally, translating the hotels’ upscale experiences into engaging short-form TikTok content requires a careful balance between visual appeal and authenticity, without appearing overly scripted or commercial. The campaign must also overcome potential consumer skepticism by establishing trust quickly through influencer-led storytelling.
The campaign aims to generate brand awareness for both Almar Luxury and Almar Lake View by showcasing their unique features, atmosphere, and premium services. Through visually rich and emotionally engaging TikTok content, the objective is to position the hotels as top choices for summer getaways—whether for romantic escapes or family vacations. Influencer content should highlight the ambiance, amenities, and “Instagrammable” moments, while also providing clear contact information for reservations. Ultimately, the campaign seeks to drive increased visibility, strengthen brand positioning in the luxury hospitality market, and boost interest among potential guests during the active travel season.
Total number of influencers involved
Total Community Dimension
Total views
Reach (unique views)
Interactions
Industry: Hospitality/Tourism
Campaign type: Awareness & Brand Experience
Content type: Tiktok Video
Total number of influencers involved
Total Community Dimension
Total views
Reach (unique views)
Interactions
Almar Luxury is an upscale 4-star hotel located in Mamaia Nord, one of Romania’s premier seaside destinations. Designed for guests seeking comfort, style, and a refined vacation experience, the hotel offers modern rooms, a seasonal outdoor pool, a fine dining restaurant, and premium amenities such as airport transfers, family-friendly facilities, and beach proximity.
Combining Mediterranean-inspired elegance with personalized hospitality, Almar Luxury caters to both leisure travelers and business guests, delivering a seamless blend of relaxation, exclusivity, and convenience by the Black Sea.
Almar Luxury operates in a highly competitive hospitality market in Mamaia Nord, where numerous luxury accommodations vie for guest attention during peak summer season. A key challenge is differentiating between the two hotel concepts—Almar Luxury (family-friendly, beach-access) and Almar Lake View (adults-only, lakeside exclusivity)—while maintaining brand cohesion. Additionally, translating the hotels’ upscale experiences into engaging short-form TikTok content requires a careful balance between visual appeal and authenticity, without appearing overly scripted or commercial. The campaign must also overcome potential consumer skepticism by establishing trust quickly through influencer-led storytelling.
The campaign aims to generate brand awareness for both Almar Luxury and Almar Lake View by showcasing their unique features, atmosphere, and premium services. Through visually rich and emotionally engaging TikTok content, the objective is to position the hotels as top choices for summer getaways—whether for romantic escapes or family vacations. Influencer content should highlight the ambiance, amenities, and “Instagrammable” moments, while also providing clear contact information for reservations. Ultimately, the campaign seeks to drive increased visibility, strengthen brand positioning in the luxury hospitality market, and boost interest among potential guests during the active travel season.
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