Jaca Sugar
Industry: CPG Food and Beverage/ Sugar Alternatives and Sweeteners
Campaign type: Product Education
Content type: Tiktok Videos
About:
Jaca Sugar sells a consumer sweetener positioned as “rare sugar” made with allulose, targeting people who want conventional sugar taste and texture with a different metabolic profile. The product is designed to substitute sugar in daily use cases like coffee, baking, and simple recipes, with messaging centered on blood-sugar-conscious lifestyles.
Challenges:
Sweetener buyers are skeptical and comparison-driven, so the content has to prove “taste parity” and show practical substitution without drifting into medical promises. Claims must stay compliant: explain allulose in plain language, avoid “cures,” guarantees, and clinical outcomes, and avoid overreaching statements such as GLP-1 effects unless the brand provides substantiation and approved wording. The campaign also requires creators to purchase the product, so friction and proof-of-use matter: the audience needs to see the actual pack, texture, and real application to trust the recommendation.
Brand Objectives:
Build awareness that Jaca is an allulose-based sugar replacement that performs like sugar in everyday routines. Establish credibility by demonstrating real use in at least one repeatable context (drink, baking, or simple meal prep) and by describing taste and texture outcomes with observable language. Position the product as compatible with diabetic, keto, and low-carb audiences without making medical claims, while directing attention to the brand account and the purchase flow supported by a discount code and the campaign reimbursement structure.
2
Total Number Of Influencers Involved
31.4K
Total Community Dimension
37.3K
Total Views
27.1K
Reach(Unique views)
199
Community engagement
2.5x
ROI
Jaca Sugar
Industry: CPG Food and Beverage/ Sugar Alternatives and Sweeteners
Campaign type: Product Education
Content type: Tiktok Videos
2
Total Number Of Influencers Involved
31.4K
Total Community Dimension
37.3K
Total Views
27.1K
Reach (Unique Views)
199
Community Engagement
2.5x
ROI
About:
Jaca Sugar sells a consumer sweetener positioned as “rare sugar” made with allulose, targeting people who want conventional sugar taste and texture with a different metabolic profile. The product is designed to substitute sugar in daily use cases like coffee, baking, and simple recipes, with messaging centered on blood-sugar-conscious lifestyles.
Challenges:
Sweetener buyers are skeptical and comparison-driven, so the content has to prove “taste parity” and show practical substitution without drifting into medical promises. Claims must stay compliant: explain allulose in plain language, avoid “cures,” guarantees, and clinical outcomes, and avoid overreaching statements such as GLP-1 effects unless the brand provides substantiation and approved wording. The campaign also requires creators to purchase the product, so friction and proof-of-use matter: the audience needs to see the actual pack, texture, and real application to trust the recommendation.
Brand Objectives:
Build awareness that Jaca is an allulose-based sugar replacement that performs like sugar in everyday routines. Establish credibility by demonstrating real use in at least one repeatable context (drink, baking, or simple meal prep) and by describing taste and texture outcomes with observable language. Position the product as compatible with diabetic, keto, and low-carb audiences without making medical claims, while directing attention to the brand account and the purchase flow supported by a discount code and the campaign reimbursement structure.
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