Rimmel London
Industry: Cosmetics
Period: June 2024
Campaign type: Social Buzz
Content type: Instagram Reel and TikToks
About:
Rimmel London, a leading cosmetics brand since 1834, is known for its innovative, high-quality makeup products. Celebrating diversity, the brand empowers self-expression with products suitable for all skin tones. Rimmel's mission is to offer trendy, accessible beauty for everyone.
Challenges:
Ensuring creators purchase and use the Wonder'Bond mascara correctly before content creation, while following strict guidelines and maintaining high quality.
Brand Objectives:
Showcasing Wonder'Bond mascara as a breakthrough product, increasing engagement on TikTok and Instagram Reels, and driving sales through targeted creator marketing linked to the product page.
TOTAL NUMBER OF INFLUENCERS INVOLVED
0
TOTAL COMMUNITY DIMENSION
10
M
ORGANIC IMPACT
>
M
COMMUNITY ENGAGEMENT
>
0
k
UNIQUE PIECES OF CONTENT GENERATED (INSTAGRAM Reels and TikToks)
0
