5 to go
Industry: Food & Beverage
Campaign type: Product Value Promotion
Content type: Tiktok Video
About:
Challenges:
Brand Objectives:
Highlight the product combinations such as Espresso + Croissant for under $2 and Flat White + Croissant for under $3 to demonstrate daily affordability. Strengthen 5 to go’s positioning as a go-to destination for quality, accessible coffee and snacks. Encourage real customer visits and social media engagement through short, relatable TikTok content that reflects a genuine experience at 5 to go.
50
Total Number Of Influencers Involved
9.36M
Total Community Dimension
1.75M
Total Views
1.28M
Reach(Unique views)
29.5K
Community engagement
5.1×
ROI
5 to go
Industry: Food & Beverage
Campaign type: Product Value Promotion
Content type: Tiktok Video
50
Total Number Of Influencers Involved
9.36M
Total Community Dimension
1.75M
Total Views
1.28M
Reach (Unique Views)
29.5K
Community Engagement
5.1×
ROI
About:
5 to go is a Romanian coffee chain founded in 2015, now among the largest in Eastern Europe. It operates a franchise model focused on delivering quality coffee experiences via compact, efficient locations. The brand emphasizes accessibility, consistent quality, and a fixed‑price approach to its core beverage offerings. Their identity is built around simplicity, proximity, and urban coffee habits.
Challenges:
5 to go operates in a highly competitive affordable coffee and snack market. Many potential customers are unaware of the brand’s value propositions, particularly the budget-friendly combos priced under $2 and $3. Communicating this message effectively without sounding like a traditional advertisement requires authentic content that resonates with young, urban audiences.
Brand Objectives:
Highlight the product combinations such as Espresso + Croissant for under $2 and Flat White + Croissant for under $3 to demonstrate daily affordability. Strengthen 5 to go’s positioning as a go-to destination for quality, accessible coffee and snacks. Encourage real customer visits and social media engagement through short, relatable TikTok content that reflects a genuine experience at 5 to go.
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