TONITTO
Industry: Frozen Desserts/ Ice Cream
Campaign type: Brand Awareness
Content type: Instagram Reel
About:
Tonitto is a functional dessert brand operating in the better-for-you frozen segment, specializing in ice cream formulations that balance indulgence with nutritional consideration. The portfolio spans sugar-free, high-protein, yogurt-based, and fruit-forward sorbet lines, targeting health-conscious consumers seeking permissible treats. Positioned at the intersection of wellness and flavor, Tonitto integrates modern dietary trends with traditional dessert craftsmanship, supported by a scalable retail distribution model and a focus on clean-label production.
Challenges:
Demonstrating authenticity when promoting a “functional ice cream” brand risks sounding clinical rather than indulgent. Conveying flavor, texture, and “feel good” benefits (no sugar, protein, yogurt, etc.) in a short video without overselling. Filming setups must balance presentation of the product and intimate, homely moments without appearing staged. Converting visual appeal into actual sales from supermarkets and website visits.
Brand Objectives:
Position Tonitto as a leading functional ice cream brand with real-world relevance. Highlight product variants, no sugar, high-protein, yogurt-based, and sorbet in everyday indulgence contexts that connect health with pleasure. Reinforce the idea of ice cream as a refined, at-home ritual. Drive traffic to the campaign and brand site, and stimulate trial through strong retail presence. Build emotional resonance through authentic influencer content that presents the product as both aspirational and accessible.
6
Total Number Of Influencers Involved
87.2K
Total Community Dimension
113K
Total Views
113K
Reach(Unique views)
536
Community engagement
TONITTO
Industry: Frozen Desserts/ Ice Cream
Campaign type: Brand Awareness
Content type: Instagram Reel
6
Total Number Of Influencers Involved
87.2K
Total Community Dimension
113K
Total Views
113K
Reach (Unique Views)
536
Community Engagement
About:
Tonitto is a Romanian brand specializing in “functional” ice cream, with Italian roots and modern product innovation. Its portfolio includes variants such as sugar‑free, high‑protein, yogurt‑based and sorbet options. Tonitto positions itself at the intersection of taste and health, delivering indulgent flavor with mindful ingredients. With a focus on domestic production and retail presence in major supermarkets, Tonitto blends Italian dessert tradition with Romanian sensibility for clean, purposeful eating.
Challenges:
Demonstrating authenticity when promoting a “functional ice cream” brand risks sounding clinical rather than indulgent. Conveying flavor, texture, and “feel good” benefits (no sugar, protein, yogurt, etc.) in a short video without overselling. Filming setups must balance presentation of the product and intimate, homely moments without appearing staged. Converting visual appeal into actual sales from supermarkets and website visits.
Brand Objectives:
Position Tonitto as Romania’s top functional ice cream brand with real-world appeal. Showcase product variants (no sugar, protein, yogurt, sorbet) in everyday indulgence settings to bridge health and pleasure. Amplify visibility of the “Dolce Vita acasă” concept that ice cream can be a refined home ritual. Drive traffic to the campaign page and brand site, and encourage trial via visibility in retail chains. Build emotional connection via authentic influencer content that frames the product as aspirational yet accessible.
Discover More Case Studies
Check out some successful campaigns and get inspired on how to increase your brand awareness and sales.
