RoadDog
Industry: Convenience retail and foodservice
Campaign type: On-site activation
Content type: Tiktok Videos
About:
RoadDog Convenience Stores is a roadside retail operator built around fast, practical stops that combine fuel adjacency with ready-to-eat food and core travel essentials. The brand positions itself as a dependable “one-stop” format where speed, selection, and a straightforward in-store experience reduce friction for commuters and long-distance drivers. Signature hot food, like the Breaded Pork Tenderloin Sandwich, functions as a recognizable product anchor that differentiates the store beyond standard convenience retail.
Challenges:
Convenience stores compete in a high-substitution category where most options look interchangeable, and consumers default to the closest stop rather than a preferred brand. The campaign must translate an inherently utilitarian visit into a compelling reason to choose RoadDog by proving two things quickly: the store has real food worth stopping for and the in-store assortment covers the practical needs of a road trip. Execution risk is high because the content depends on in-person filming conditions (lighting, crowding, service speed) while still needing to show variety, atmosphere, and the featured sandwich without feeling staged or incomplete.
Brand Objectives:
Establish RoadDog as a deliberate stop, not a random stop, by documenting an authentic visit that communicates convenience, cleanliness, and breadth of in-store selection. Use the Breaded Pork Tenderloin Sandwich as the campaign’s concrete proof point for food quality and freshness, then widen the frame to everyday essentials to reinforce “everything in one place.” Create location-grounded TikTok content that normalizes RoadDog as part of travel routine behavior, increasing store consideration during drives by making the experience feel easy, reliable, and worth the detour.
3
Total Number Of Influencers Involved
11.2K
Total Community Dimension
31.1K
Total Views
22.8K
Reach(Unique views)
273
Community engagement
2.5x
ROI
RoadDog
Industry: Convenience retail and foodservice
Campaign type: On-site activation
Content type: Tiktok Videos
3
Total Number Of Influencers Involved
11.2K
Total Community Dimension
31.1K
Total Views
22.8K
Reach (Unique Views)
273
Community Engagement
2.5x
ROI
About:
RoadDog Convenience Stores is a roadside retail operator built around fast, practical stops that combine fuel adjacency with ready-to-eat food and core travel essentials. The brand positions itself as a dependable “one-stop” format where speed, selection, and a straightforward in-store experience reduce friction for commuters and long-distance drivers. Signature hot food, like the Breaded Pork Tenderloin Sandwich, functions as a recognizable product anchor that differentiates the store beyond standard convenience retail.
Challenges:
Convenience stores compete in a high-substitution category where most options look interchangeable, and consumers default to the closest stop rather than a preferred brand. The campaign must translate an inherently utilitarian visit into a compelling reason to choose RoadDog by proving two things quickly: the store has real food worth stopping for and the in-store assortment covers the practical needs of a road trip. Execution risk is high because the content depends on in-person filming conditions (lighting, crowding, service speed) while still needing to show variety, atmosphere, and the featured sandwich without feeling staged or incomplete.
Brand Objectives:
Establish RoadDog as a deliberate stop, not a random stop, by documenting an authentic visit that communicates convenience, cleanliness, and breadth of in-store selection. Use the Breaded Pork Tenderloin Sandwich as the campaign’s concrete proof point for food quality and freshness, then widen the frame to everyday essentials to reinforce “everything in one place.” Create location-grounded TikTok content that normalizes RoadDog as part of travel routine behavior, increasing store consideration during drives by making the experience feel easy, reliable, and worth the detour.
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