Kaufland - Neversea ⋆ FameUp

Kaufland – Neversea

Industry: Food
Period: June 2022
Campaign type: Product placement
Content type:TikTok clip

About:

One of the biggest supermarket chains joined forces with one of the well-known power drinks! They offered tickets to Neversea, a sea-side festival in Romania.

Challenges:

The influencers were invited to purchase CrazyWolf power-drink and create a TikTok clip. They were asked to promote the product, the market, and the festival.

Brand Objectives:

– Promoting Kaufland and CrazyWolf.

– Bringing awareness about Neversea festival.

577

Total Number Of Influencers Involved

735 k

Total Reach

5.4 x

Higher engagement than the industry benchmark*

18.5 x

Higher reach than the industry benchmark**

Kaufland – Neversea

Industry: Food
Period: June 2022
Campaign type: Product placement
Content type: TikTok clip

577

Total Number Of Influencers Involved

735 k

Total Reach

5.4 x

Higher engagement than the industry benchmark*

18.5 x

Higher reach than the industry benchmark**

About:

One of the biggest supermarket chains joined forces with one of the well-known power drinks! They offered tickets to Neversea, a sea-side festival in Romania.

Challenges:

The influencers were invited to purchase CrazyWolf power-drink and create a TikTok clip. They were asked to promote the product, the market, and the festival.

Brand Objectives:

– Promoting Kaufland and CrazyWolf.

– Bringing awareness about Neversea festival.

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