Dm Drogerie
Industry: Retail – beauty, healthcare /
Period: February 2021 /
Campaign type: Promote event /
Content type: Stories /
About dm-drogerie markt:
dm-drogerie markt is a chain of retail stores headquartered in Karlsruhe, Germany, that sells cosmetics, healthcare items, household products and healthy food. With a unique market position, there are over 100 dm-drogerie markt stores, covering all major cities.
Challenges:
dm-drogerie markt organized a first online event out of a series dedicated to the beauty community in Romania, called “All about beauty”. The participants were invited to discover new trends and receive tips and tricks from well-known beauty experts. The challenge was to quickly increase the reach of the event in Social Media, in order to increase the number of registered participants.
Brand Objectives:
The local influencers were assigned to post a story promoting the online event, while also having the chance to win one of the multiple prizes offered by dm-drogerie markt. With a simple set-up and a straight-forward brief, the campaign gathered 290 local influencers that shared the info about the event to their friends.
