Industry: Retail (Cosmetics & Consumer Goods)
Campaign type: Educational & Brand Awareness
Content type: YouTube Shorts
dm-drogerie markt is one of the leading retail chains specializing in beauty, baby and children’s products, nutrition, household care, photography, and pet supplies. Originating from Germany, it operates in several markets, including Romania, offering customers a wide range of products and brands in these segments. The first dm drugstores opened in Germany in 1973, followed by Austria in 1976. Over the decades, more and more drugstores have delighted their customers with a diverse assortment of products that has expanded year by year.
Known for its dedication to naturalness, sustainability, and trustworthiness, dm aims to deliver high-quality products while ensuring an excellent shopping experience in both its physical stores and online platform.
The campaign aims to correct the widespread mispronunciation of “dm” while maintaining the brand’s approachable and trustworthy image, all while encouraging user engagement through creative content.
The campaign seeks to educate consumers on the correct pronunciation of “dm,” increase brand awareness, and drive user-generated content that reinforces dm’s core values of naturalness, sustainability, and trust.
Total Number Of Influencers Involved
Total Community Dimension
Organic Impact
Community Engagement
Unique pieces of content generated (YouTube Shorts)
Industry: Retail (Cosmetics & Consumer Goods)
Period:
Campaign type: Educational & Brand Awareness
Content type: YouTube Shorts
Total Number Of Influencers Involved
Total Community Dimension
Organic Impact
Community Engagement
Unique pieces of content generated (Youtube Videos)
dm-drogerie markt is one of the leading retail chains specializing in beauty, baby and children’s products, nutrition, household care, photography, and pet supplies. Originating from Germany, it operates in several markets, including Romania, offering customers a wide range of products and brands in these segments. The first dm drugstores opened in Germany in 1973, followed by Austria in 1976. Over the decades, more and more drugstores have delighted their customers with a diverse assortment of products that has expanded year by year.
Known for its dedication to naturalness, sustainability, and trustworthiness, dm aims to deliver high-quality products while ensuring an excellent shopping experience in both its physical stores and online platform.
The campaign aims to correct the widespread mispronunciation of “dm” while maintaining the brand’s approachable and trustworthy image, all while encouraging user engagement through creative content.
The campaign seeks to educate consumers on the correct pronunciation of “dm,” increase brand awareness, and drive user-generated content that reinforces dm’s core values of naturalness, sustainability, and trust.
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