Catena ⋆ FameUp

Catena

Industry: Pharma
Period: 4-21 August
Campaign type: Promotional Campaign for Catena Card Benefits
Content type: TikToks

About:

Catena is the largest pharmacy chain in Romania, owned by the Fildas group. Established in 2000, it has grown to have a national presence with numerous locations across the country. Catena focuses on providing a wide range of pharmaceutical products and services, catering to the health needs of families and individuals.

Challenges:

Encouraging the use of the Catena Card by promoting its benefits without focusing on specific products, while creatively engaging influencers to generate authentic content.

Brand Objectives:

Promote the benefits of the Catena Card for purchasing Mother and Child products, increase awareness of Catena’s offerings, and drive engagement and sales through influencer content highlighting the advantages of using the Catena Card.

46

Total Number Of Influencers Involved

11.3M

Total Community Dimension

>2.8M

Organic Impact

>135k

Community Engagement

46

Unique pieces of content generated (Instagram posts & stories )

Catena

Industry: Pharma
Period: 4-21 August
Campaign type:Promotional Campaign for Catena Card Benefits
Content type: TikToks

46

Total Number Of Influencers Involved

11.3M

Total Community Dimension

>2.8M

Organic Impact

>135k

Community Engagement

46

Unique pieces of content generated (Instagram posts & stories )

About:

Catena is the largest pharmacy chain in Romania, owned by the Fildas group. Established in 2000, it has grown to have a national presence with numerous locations across the country. Catena focuses on providing a wide range of pharmaceutical products and services, catering to the health needs of families and individuals.

Challenges:

Encouraging the use of the Catena Card by promoting its benefits without focusing on specific products, while creatively engaging influencers to generate authentic content.

Brand Objectives:

Promote the benefits of the Catena Card for purchasing Mother and Child products, increase awareness of Catena’s offerings, and drive engagement and sales through influencer content highlighting the advantages of using the Catena Card.

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