Industry: Food & Beverage/ Gourmet/Artisan Burger Concepts
Campaign type: Brand Awareness
Content type: TikTok videos
Smashed Amzei is a premium burger destination located in the heart of Bucharest, dedicated to offering a gourmet alternative to standard fast food. Known for its commitment to quality, Smashed serves burgers made with Wagyu-Angus beef, fresh-cut potatoes, house-made sauces, and zero frozen ingredients.Created for those who value flavor, freshness, and craft, Smashed Amzei sets itself apart with an elevated food experience in a relaxed, modern setting.More than just good burgers, it’s about transparency and care in every detail—perfectly grilled meat, real ingredients, and a taste that justifies the price. Whether you’re a local or just visiting, Smashed Amzei offers a culinary experience that’s authentic, bold, and worth discovering.
Positioning Smashed Amzei in a competitive food market means overcoming a few key hurdles. With a slightly higher price point, the brand must clearly communicate the value of premium ingredients like Wagyu-Angus beef and freshly prepared sides.
Another challenge lies in shifting consumer expectations—from quick, low-cost meals to a quality-first mindset. Educating new customers about the difference that fresh, non-frozen ingredients and in-house recipes make is essential.Content must also reflect the real experience—visually appealing, but honest and relatable. Influencers and partners are encouraged to capture this balance, showcasing the atmosphere, food, and story of Smashed Amzei in a way that builds trust and sparks curiosity.
The primary objective of Smashed Amzei is to establish itself as Bucharest’s go-to destination for high-quality, handcrafted burgers. This means building strong brand awareness around its premium positioning and communicating the difference that fresh, non-frozen ingredients make.The brand aims to attract a community of food-conscious customers who appreciate authenticity, attention to detail, and elevated flavors. Through influencer partnerships, curated content, and real customer experiences, Smashed Amzei seeks to drive both foot traffic and long-term loyalty—while staying true to its core values: quality, transparency, and taste.
Total number of influencers involved
Total Community Dimension
Total views
Reach (unique views)
Community engagement
Industry: Food & Beverage/ Gourmet/Artisan Burger Concepts
Campaign type: Brand Awareness
Content type: TikTok videos
Total number of influencers involved
Total Community Dimension
Total views
Reach (unique views)
Community engagement
Smashed Amzei is a premium burger destination located in the heart of Bucharest, dedicated to offering a gourmet alternative to standard fast food. Known for its commitment to quality, Smashed serves burgers made with Wagyu-Angus beef, fresh-cut potatoes, house-made sauces, and zero frozen ingredients. Created for those who value flavor, freshness, and craft, Smashed Amzei sets itself apart with an elevated food experience in a relaxed, modern setting. More than just good burgers, it’s about transparency and care in every detail—perfectly grilled meat, real ingredients, and a taste that justifies the price. Whether you’re a local or just visiting, Smashed Amzei offers a culinary experience that’s authentic, bold, and worth discovering.
Positioning Smashed Amzei in a competitive food market means overcoming a few key hurdles. With a slightly higher price point, the brand must clearly communicate the value of premium ingredients like Wagyu-Angus beef and freshly prepared sides. Another challenge lies in shifting consumer expectations—from quick, low-cost meals to a quality-first mindset. Educating new customers about the difference that fresh, non-frozen ingredients and in-house recipes make is essential. Content must also reflect the real experience—visually appealing, but honest and relatable. Influencers and partners are encouraged to capture this balance, showcasing the atmosphere, food, and story of Smashed Amzei in a way that builds trust and sparks curiosity.
The primary objective of Smashed Amzei is to establish itself as Bucharest’s go-to destination for high-quality, handcrafted burgers. This means building strong brand awareness around its premium positioning and communicating the difference that fresh, non-frozen ingredients make. The brand aims to attract a community of food-conscious customers who appreciate authenticity, attention to detail, and elevated flavors. Through influencer partnerships, curated content, and real customer experiences, Smashed Amzei seeks to drive both foot traffic and long-term loyalty—while staying true to its core values: quality, transparency, and taste.
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