Industry: Beauty & Cosmetics
Campaign type: Awareness/ Consideration
Content type: Tiktok Video
NailsUp is a leading Romanian beauty brand dedicated to providing premium nail care products for professionals and at-home users. Specializing in high-quality gel polishes, manicure tools, and accessories, NailsUp empowers nail technicians and beauty enthusiasts to achieve salon-quality results with ease.
With a focus on innovation, product performance, and customer satisfaction, NailsUp has quickly become a go-to destination for those seeking vibrant colors, durable finishes, and trend-driven nail solutions. Whether you’re a beginner or a certified nail artist, NailsUp offers the tools and inspiration to elevate your creativity.
NailsUp operates in a highly competitive beauty and nail care market, particularly within busy commercial hubs like Mall Moldova in Iași. A key challenge is standing out among numerous beauty salons and retail stores vying for consumer attention. Additionally, encouraging physical foot traffic to a specific location requires strong local engagement and trust, especially when targeting first-time customers unfamiliar with the brand. Converting short-form video viewers into actual salon visitors hinges on delivering authentic, visually engaging content that communicates quality, professionalism, and a welcoming atmosphere.
The primary objective is to increase local awareness and drive in-store visits to the NailsUp salon in Mall Moldova, Iași. Through relatable influencer content, the campaign aims to highlight the NailsUp customer experience, from store ambiance to service quality. It also seeks to build brand credibility via real testimonials and user-generated content, while reinforcing NailsUp’s presence both as a beauty destination and a community favorite. The content should inspire viewers to book appointments, tag the location, and associate NailsUp with top-tier nail care in Iași.
Total number of influencers involved
Total Community Dimension
Total views
Reach (unique views)
Interactions
Industry: Beauty & Cosmetics
Campaign type: Awareness/ Consideration
Content type: Tiktok Video
Total number of influencers involved
Total Community Dimension
Total views
Reach (unique views)
Interactions
NailsUp is a leading Romanian beauty brand dedicated to providing premium nail care products for professionals and at-home users. Specializing in high-quality gel polishes, manicure tools, and accessories, NailsUp empowers nail technicians and beauty enthusiasts to achieve salon-quality results with ease.
With a focus on innovation, product performance, and customer satisfaction, NailsUp has quickly become a go-to destination for those seeking vibrant colors, durable finishes, and trend-driven nail solutions. Whether you’re a beginner or a certified nail artist, NailsUp offers the tools and inspiration to elevate your creativity.
NailsUp operates in a highly competitive beauty and nail care market, particularly within busy commercial hubs like Mall Moldova in Iași. A key challenge is standing out among numerous beauty salons and retail stores vying for consumer attention. Additionally, encouraging physical foot traffic to a specific location requires strong local engagement and trust, especially when targeting first-time customers unfamiliar with the brand. Converting short-form video viewers into actual salon visitors hinges on delivering authentic, visually engaging content that communicates quality, professionalism, and a welcoming atmosphere.
The primary objective is to increase local awareness and drive in-store visits to the NailsUp salon in Mall Moldova, Iași. Through relatable influencer content, the campaign aims to highlight the NailsUp customer experience, from store ambiance to service quality. It also seeks to build brand credibility via real testimonials and user-generated content, while reinforcing NailsUp’s presence both as a beauty destination and a community favorite. The content should inspire viewers to book appointments, tag the location, and associate NailsUp with top-tier nail care in Iași.
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