Foodkit

Industry: Meal‑kit delivery / Food & Beverage
Campaign type: Brand Awareness/Consideration
Content type: TikTok videos

About:

FoodKit is a Romanian company specializing in healthy, ready-to-eat meals delivered nationwide. Founded in 2019, they use sous-vide cooking and pasteurization to preserve freshness and nutrients without preservatives. Offering flexible subscription plans, FoodKit aims to provide convenient, balanced, and tasty meal options for busy individuals seeking a healthier lifestyle.

Challenges:

Raising awareness about the benefits of ready-to-eat healthy meals in a growing market. Standing out amid strong food delivery competition. Ensuring customer satisfaction with meal variety and quality. Managing nationwide fresh meal delivery logistics. Addressing price sensitivity for premium products.

Brand Objectives:

Raise awareness of healthy ready meals, attract and retain customers with quality and flexible subscriptions, differentiate through freshness and convenience, expand reliable nationwide delivery, scale sustainably, and demonstrate value to overcome price sensitivity.

FameUp - Studiu de caz Brand RO FoodKit

7

Total number of influencers involved

482k

Total Community Dimension

762.158

Total views

30.838

Reach (unique views)

2731

Community engagement

FameUp - Studiu de caz Brand RO FoodKit

Foodkit

Industry: Meal‑kit delivery / Food & Beverage
Campaign type: Brand Awareness/Consideration
Content type: TikTok videos

7

Total number of influencers involved

482k

Total Community Dimension

762.158

Total views

 

30.838

Reach (unique views)

 

2.731

Community engagement

 

About:

FoodKit is a Romanian company specializing in healthy, ready-to-eat meals delivered nationwide. Founded in 2019, they use sous-vide cooking and pasteurization to preserve freshness and nutrients without preservatives. Offering flexible subscription plans, FoodKit aims to provide convenient, balanced, and tasty meal options for busy individuals seeking a healthier lifestyle.

Challenges:

Raising awareness about the benefits of ready-to-eat healthy meals in a growing market. Standing out amid strong food delivery competition. Ensuring customer satisfaction with meal variety and quality. Managing nationwide fresh meal delivery logistics. Addressing price sensitivity for premium products.

Brand Objectives:

Raise awareness of healthy ready meals, attract and retain customers with quality and flexible subscriptions, differentiate through freshness and convenience, expand reliable nationwide delivery, scale sustainably, and demonstrate value to overcome price sensitivity.

 

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