Industry: Pharmaceutical / Nutraceuticals /Online Store
Campaign type: Mid-Funnel – Consideration & Education
Content type: Tiktok Video
KityVit is a specialized line of children’s vitamins developed by PharmA-Z, designed to support healthy growth and immune development in kids aged 3 to 10. With a focus on high-quality, plant-based ingredients and formulations free from sugar, preservatives, gluten, and artificial additives, KityVit offers a modern approach to daily wellness for children.
The range includes targeted formulas such as KityVit Vitamin D 500 IU, Vitamin C 250mg, Multivitamins, Respiratory Support, and Choco Chewable Tablets—each developed with the needs of growing children in mind. Trusted ingredients like Finnish xylitol and stevia-derived glycosides ensure the products are both effective and child-friendly in taste and texture.
KityVit is available in all major pharmacies across Romania and online at pharma-z.ro, offering parents easy access to trusted daily nutrition options for their children. Backed by PharmA-Z’s pharmaceutical expertise, KityVit is more than just a supplement—it’s a reliable partner in raising healthy, balanced kids.
KityVit entered a competitive supplements market where trust and clarity are critical—especially for products aimed at children. The brand needed to stand out by clearly communicating its natural, sugar-free, and gluten-free benefits in a space crowded with established players.
Another challenge was educating parents on the value of high-quality ingredients like Finnish xylitol and plant-based actives. Influencer content had to be both informative and warm, presenting real-life usage in a relatable, non-scripted way.
The primary goal of the KityVit campaign was to build trust and consideration among parents by showcasing how the vitamin range fits naturally into a child’s daily routine. The brand aimed to educate parents on the benefits of KityVit’s clean formulations, highlighting natural ingredients, sugar-free content, and the absence of preservatives. It also sought to reinforce brand credibility by positioning KityVit as a safe, accessible choice available in all major pharmacies and online.
Another key objective was to encourage authentic creator testimonials, focused on real experiences with their children, to make the brand feel both expert-backed and parent-approved. Finally, the campaign aimed to drive traffic to the product page and increase awareness of its availability on pharma-z.ro and across major online pharmacy platforms.
Total number of influencers involved
Total Community Dimension
Total views
Reach (unique views)
Interactions
Industry: Pharmaceutical / Nutraceuticals /Online Store
Campaign type: Mid-Funnel – Consideration & Education
Content type: Tiktok Video
Total number of influencers involved
Total Community Dimension
Total views
Reach (unique views)
Interactions
KityVit is a specialized line of children’s vitamins developed by PharmA-Z, designed to support healthy growth and immune development in kids aged 3 to 10. With a focus on high-quality, plant-based ingredients and formulations free from sugar, preservatives, gluten, and artificial additives, KityVit offers a modern approach to daily wellness for children.
The range includes targeted formulas such as KityVit Vitamin D 500 IU, Vitamin C 250mg, Multivitamins, Respiratory Support, and Choco Chewable Tablets—each developed with the needs of growing children in mind. Trusted ingredients like Finnish xylitol and stevia-derived glycosides ensure the products are both effective and child-friendly in taste and texture.
KityVit is available in all major pharmacies across Romania and online at pharma-z.ro, offering parents easy access to trusted daily nutrition options for their children. Backed by PharmA-Z’s pharmaceutical expertise, KityVit is more than just a supplement—it’s a reliable partner in raising healthy, balanced kids.
KityVit entered a competitive supplements market where trust and clarity are critical—especially for products aimed at children. The brand needed to stand out by clearly communicating its natural, sugar-free, and gluten-free benefits in a space crowded with established players.
Another challenge was educating parents on the value of high-quality ingredients like Finnish xylitol and plant-based actives. Influencer content had to be both informative and warm, presenting real-life usage in a relatable, non-scripted way.
The primary goal of the KityVit campaign was to build trust and consideration among parents by showcasing how the vitamin range fits naturally into a child’s daily routine. The brand aimed to educate parents on the benefits of KityVit’s clean formulations, highlighting natural ingredients, sugar-free content, and the absence of preservatives. It also sought to reinforce brand credibility by positioning KityVit as a safe, accessible choice available in all major pharmacies and online.
Another key objective was to encourage authentic creator testimonials, focused on real experiences with their children, to make the brand feel both expert-backed and parent-approved. Finally, the campaign aimed to drive traffic to the product page and increase awareness of its availability on pharma-z.ro and across major online pharmacy platforms.
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