Crazy Bubble

Industrie: Essen & Getränke
Kampagnentyp: Produktplatzierung & Markenbewusstsein
Inhaltstyp: TikTok-Videos

Über:

Crazy Bubble is a dynamic and fast-growing bubble tea franchise brand, originally founded in Poland in 2012, driven by a passion for Asian flavors and authentic ingredients. With over 100 locations across Europe—including Poland, Romania, Montenegro, Lithuania, and Ireland—Crazy Bubble is known for its fresh tea, exotic flavors, and playful combinations like fruity mixes, milk-based drinks, and chewy tapioca pearls.

Herausforderungen:

As an international franchise, Crazy Bubble faced the challenge of introducing a niche product like bubble tea to new markets with different consumer preferences. Additionally, maintaining consistency in ingredient quality and ensuring authentic taste across countries required building a reliable import and distribution chain. Educating local markets about bubble tea and creating excitement around the concept was also key to their growth.

Ziele der Marke:

Expand its presence to every major city in Romania within the next 3 years. Maintain its position as the #1 bubble tea franchise in Europe by number of locations. Provide not just drinks but a fun, energetic, and high-quality brand experience.

6

Gesamtanzahl der Beteiligten Influencer

400.077

Gemeinschaftliche Dimension insgesamt

82.123

Gesamtaufrufe

60.180

Reichweite (einzigartige Aufrufe)

5165

Community-Interaktion

Crazy Bubble

Industrie: Essen & Getränke
Kampagnentyp: Produktplatzierung & Markenbewusstsein
Inhaltstyp: TikTok-Videos

6

Gesamtanzahl der Beteiligten Influencer

400.077

Gemeinschaftliche Dimension insgesamt

82.123

Gesamtaufrufe

60.180

Reach (Unique Views)

5165

Engagement der Community

Über:

Crazy Bubble is a dynamic and fast-growing bubble tea franchise brand, originally founded in Poland in 2012, driven by a passion for Asian flavors and authentic ingredients. With over 100 locations across Europe—including Poland, Romania, Montenegro, Lithuania, and Ireland—Crazy Bubble is known for its fresh tea, exotic flavors, and playful combinations like fruity mixes, milk-based drinks, and chewy tapioca pearls.

Herausforderungen:

As an international franchise, Crazy Bubble faced the challenge of introducing a niche product like bubble tea to new markets with different consumer preferences. Additionally, maintaining consistency in ingredient quality and ensuring authentic taste across countries required building a reliable import and distribution chain. Educating local markets about bubble tea and creating excitement around the concept was also key to their growth.

Ziele der Marke:

Expand its presence to every major city in Romania within the next 3 years. Maintain its position as the #1 bubble tea franchise in Europe by number of locations. Provide not just drinks but a fun, energetic, and high-quality brand experience.

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