Schwarzkopf
Indústria: Beleza
Período: July 2022
Tipo de campanha: Product Placement
Tipo de conteúdo: TikTok
About:
Schwarzkopf is a brand specialized in hair care products. The first product they brought to market was a water-soluble powder shampoo, the first of its kind in Europe. After that, Schwarzkopf expanded its range of products and included hair styling products, hair colorants, and hair treatments. The brand is known for the innovative products and has won several awards for its hair care products.
Desafios:
FameUp content creators were invited to try the new Schwarzkopf LIVE Color hair filter and challenge their community to try the various stages of their hair color changing. The challenge was to drive organic awareness and increase purchase consideration.
Objetivos da Marca:
Increase the brand’s organic engagement and total reach.
A successful campaign:
Schwarzkopf partnered with TikTok to create a multi-regional campaign based on a trend already popping up on TikTok. The people were more accustomed to it and eager to engage and enjoy the advantages of the LIVE Colour filter. The LIVE Colour campaign delivered more than 20 million impressions and 18 million video views, significantly impacting TikTok trends in Romania. The campaign is widely recognized as having a remarkable success. The engagement was 5.3x higher than the industry standard, and the reach was 2.2x higher than the industry standard.
* 1.5% average engagement rate – Statista
** 4.55% average reach rate – socialinsider.io
