Social media is a constant drain on your creativity, which, as we all know, is one of our most precious resources. We are all in constant search for ways to boost our creativity, to make sure we’re always on top of the most popular trends.

No matter how creative you are, or how good your ideas are, the less creative aspects are the ones which make or break a successful post.

So make them work for you, not against you.

Creative limitations?

Yes. Limitations improve your creativity. But we’ll get back to that. Right now, let’s focus on a few tips and good practices to improve the results of your creative process.


Define your goals and target audience

This is most important for small creators. But there are still experienced influencers who haven’t taken this important step. 

Clearly define what you want to achieve and who you want to reach. Once you’ve done this, you’ll have a better idea of who you are directly speaking to and how to communicate to them.


Create a content strategy

This is essential for everything you want to do ever. It may not always work out, or you may not always be able to stay on track, but you need a direction to go towards. Do your best to plan what kind of content you want to post and how often, to ensure consistency and relevance to your audience.


Engage with your audience

So many influencers make this mistake when they grow. The work gets harder and more time consuming, so they pay less attention to the actual real people that are interacting with their content. Don’t forget to respond to comments and messages, ask for feedback, and participate in the relevant conversations sparked by your posts.


Use trending visuals 

Stay on top of the most popular visuals, sounds, topics. If there are already too many posts on a sound you wanna use, try one with fewer users, if you feel it will trend. In any case, a decently small number of posts per sound, for example, will bring you a better reach, and more chances to be watched.


We hope that these tips will help you create authentic content and impress the brand. 

We are curious — what would you add to this list?