Lay’s

Indústria: Food
Período: July 2021
Tipo de campanha: Product placement
Tipo de conteúdo: Stories

Sobre:

Desafios:

Amplifying the “Smile with Lay’s” marketing campaign and raising donations for 4 Romanian NGOs – Teach For Romania, I’Velo by Green Revolution, Asociația Adi Hădean și Let’s Do It, Romania!

Objetivos da Marca:

– Obtaining user generated content for the “Smile with Lay’s” campaign.

– Product placement for the new “Smile with Lay’s” packaging.

lays

2 152

Número Total de Influenciadores Envolvidos

890 k

Total Reach

9 x

Higher engagement than the industry benchmark*

2.5 x

Higher reach than the industry benchmark**

lays

Lay’s

Indústria: Food
Período: July 2021
Tipo de campanha:Product placement
Tipo de conteúdo: Stories

2 152

Número Total de Influenciadores Envolvidos

890 k

Total Reach

9 x

Higher engagement than the industry benchmark*

2.5 x

Higher reach than the industry benchmark**

Sobre:

Desafios:

Amplifying the “Smile with Lay’s” marketing campaign and raising donations for 4 Romanian NGOs – Teach For Romania, I’Velo by Green Revolution, Asociația Adi Hădean și Let’s Do It, Romania!

Objetivos da Marca:

– Obtaining user generated content for the “Smile with Lay’s” campaign. – Product placement for the new “Smile with Lay’s” packaging.

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