Indústria: Food Período: July 2021 Tipo de campanha: Product placement Tipo de conteúdo: Stories
Sobre:
Desafios:
Amplifying the “Smile with Lay’s” marketing campaign and raising donations for 4 Romanian NGOs – Teach For Romania, I’Velo by Green Revolution, Asociația Adi Hădean și Let’s Do It, Romania!
Objetivos da Marca:
– Obtaining user generated content for the “Smile with Lay’s” campaign.
– Product placement for the new “Smile with Lay’s” packaging.
2 152
Número Total de Influenciadores Envolvidos
890
k
Total Reach
9
x
Higher engagement than the industry benchmark*
2.5
x
Higher reach than the industry benchmark**
Lay’s
Indústria: Food Período: July 2021 Tipo de campanha:Product placement Tipo de conteúdo: Stories
2 152
Número Total de Influenciadores Envolvidos
890
k
Total Reach
9
x
Higher engagement than the industry benchmark*
2.5
x
Higher reach than the industry benchmark**
Sobre:
Desafios:
Amplifying the “Smile with Lay’s” marketing campaign and raising donations for 4 Romanian NGOs – Teach For Romania, I’Velo by Green Revolution, Asociația Adi Hădean și Let’s Do It, Romania!
Objetivos da Marca:
– Obtaining user generated content for the “Smile with Lay’s” campaign.
– Product placement for the new “Smile with Lay’s” packaging.
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