Secretul Bunicii
Campanie de notorietate și interacțiune
- Marke
- Secretul Bunicii
- Kampagnentyp
- Awareness and Engagement Campaign
- 10Total number of influencers involved
- 196.5KTotal community dimension
- 34.3KTotal views
- 34.3KReach (unique views)
- 8.2KCommunity engagement
- 3.8xROI
Industrie: Food and Beverage / Baking Ingredients
Kampagnentyp: Awareness and Engagement Campaign
Inhaltstyp: Instagram Reel
Über:
Herausforderungen:
Ziele der Marke:
Increase visibility of the anniversary campaign and strengthen the emotional bond between the brand and home cooking communities. Encourage audiences to purchase the product, prepare a recipe, and join the contest through a clear and easy to follow process.
Drive user participation on both the website and Instagram by showcasing the full journey, from product purchase to recipe creation and contest entry, while reinforcing the joy of baking together
10
Gesamtanzahl der Beteiligten Influencer
196.5K
Gemeinschaftliche Dimension insgesamt
34.3K
Gesamtaufrufe
34.3K
Reichweite (einzigartige Aufrufe)
8.2K
Community-Interaktion
3.8x
ROI