müller
Industria: Comida
Período: December 2021
Tipo de campaña: emplazamiento de producto
Tipo de contenido: Instagram story
Sobre:
Müller is one of the largest dairy group in the world, bringing different combinations of yogurt and other ingredients into light and our tastebuds. This brand originated in Germany, but managed to become a well-known and very appreciated brand all over.
Desafios:
The influencers were invited to purchase one of the newest products, the vegan delicacies, and promote them on social media through Instagram stories.
Objetivos de la Marca:
- Promoting müller's new products.- Bringing awareness and boost sales.
* 5.3 x higher engagement vs macro influencers (1.5% average engagement rate – Statista)
** 2.2 x higher reach vs macro influencers (tasa de alcance promedio del 4,55 % – socialinsider.io)