Lay’s
Product Placement
- Brand
- Lay’s
- Campaign type
- Product placement
- 890kTotal reach
- 9xHigher engagement than the industry benchmark*
- 2.5xHigher reach than the industry benchmark**
- 5.1×ROI
Industry: Food
Period: July 2021
Campaign type: Product placement
Content type: Stories
About:
Challenges:
Brand Objectives:
– Obtaining user generated content for the “Smile with Lay’s” campaign.
– Product placement for the new “Smile with Lay’s” packaging.
2 152
Total Number Of Influencers Involved
890k
9x
2.5x
Higher reach than the industry benchmark**
5.1×
ROI