Lay’s
Product Placement
- Marca
- Lay’s
- Tipo de campanha
- Product placement
- 890kTotal reach
- 9xHigher engagement than the industry benchmark*
- 2.5xHigher reach than the industry benchmark**
- 5.1×ROI
Indústria: Food
Período: July 2021
Tipo de campanha: Product placement
Tipo de conteúdo: Stories
Sobre:
Desafios:
Objetivos da marca:
– Obtaining user generated content for the “Smile with Lay’s” campaign.
– Product placement for the new “Smile with Lay’s” packaging.
2 152
Número Total de Influenciadores Envolvidos
890k
9x
2.5x
Higher reach than the industry benchmark**
5.1×
ROI