Industrie: Retail (Cosmetics & Consumer Goods)
Tip campanie: Educational & Brand Awareness
Tip conținut: YouTube Shorts
dm-drogerie markt is one of the leading retail chains specializing in beauty, baby and children’s products, nutrition, household care, photography, and pet supplies. Originating from Germany, it operates in several markets, including Romania, offering customers a wide range of products and brands in these segments. The first dm drugstores opened in Germany in 1973, followed by Austria in 1976. Over the decades, more and more drugstores have delighted their customers with a diverse assortment of products that has expanded year by year.
Known for its dedication to naturalness, sustainability, and trustworthiness, dm aims to deliver high-quality products while ensuring an excellent shopping experience in both its physical stores and online platform.
The campaign aims to correct the widespread mispronunciation of “dm” while maintaining the brand’s approachable and trustworthy image, all while encouraging user engagement through creative content.
The campaign seeks to educate consumers on the correct pronunciation of “dm,” increase brand awareness, and drive user-generated content that reinforces dm’s core values of naturalness, sustainability, and trust.
Numărul Total de Influenceri Implicați
Dimensiunea Totală a Comunității
Impact Organic
Angajament al Comunității
Unique pieces of content generated (YouTube Shorts)
Industrie: Retail (Cosmetics & Consumer Goods)
Perioada campaniei:
Tip campanie: Educational & Brand Awareness
Tip conținut: YouTube Shorts
Numărul Total de Influenceri Implicați
Dimensiunea Totală a Comunității
Impact Organic
Angajament al Comunității
Unique pieces of content generated (Youtube Videos)
dm-drogerie markt is one of the leading retail chains specializing in beauty, baby and children’s products, nutrition, household care, photography, and pet supplies. Originating from Germany, it operates in several markets, including Romania, offering customers a wide range of products and brands in these segments. The first dm drugstores opened in Germany in 1973, followed by Austria in 1976. Over the decades, more and more drugstores have delighted their customers with a diverse assortment of products that has expanded year by year.
Known for its dedication to naturalness, sustainability, and trustworthiness, dm aims to deliver high-quality products while ensuring an excellent shopping experience in both its physical stores and online platform.
The campaign aims to correct the widespread mispronunciation of “dm” while maintaining the brand’s approachable and trustworthy image, all while encouraging user engagement through creative content.
The campaign seeks to educate consumers on the correct pronunciation of “dm,” increase brand awareness, and drive user-generated content that reinforces dm’s core values of naturalness, sustainability, and trust.
Vezi exemple de campanii de succes și află cum au reușit alte branduri să își crească vizibilitatea și vânzările online
