Auchan ⋆ FameUp

Auchan

Indústria: Retalho
Período: August 2022
Tipo de campanha: Brand Awareness
Tipo de conteúdo: Instagram Post and Story

Sobre:

Auchan is a retailer that aims to offer a wide range of products and a unique shopping experience, combining digital advantages with those of physical stores. Also, Auchan undertakes a series of important actions to promote social responsibility activities, the integration of young people, and programs to protect the environment. Auchan Retail has been in Romania since 2006 and has in its portfolio over 200 stores, with over 25.000 products.

Desafios:

The “Tour of Romania” campaign brings forward some of Romania’s beautiful landmarks and a healthy lifestyle, all through sports and nutrition. Local content creators were asked to promote it by posting about the cycling tour on their Instagram feed and/or story. Thus, they had to invite the community to support and follow the participants, in person or on TV, as part of the public.

Objetivos da Marca:

Generating organic awareness of the “Tour of Romania” by involving as many persons as possible in this campaign.

20

Número Total de Influenciadores Envolvidos

11 k

Total Organic Reach

Auchan

Indústria: Retalho
Período: August 2022
Tipo de campanha:Brand Awareness
Tipo de conteúdo: Instagram Post and Story

20

Total number of local content creators involved

11 k

Total Organic Reach

Sobre:

Auchan is a retailer that aims to offer a wide range of products and a unique shopping experience, combining digital advantages with those of physical stores. Also, Auchan undertakes a series of important actions to promote social responsibility activities, the integration of young people, and programs to protect the environment. Auchan Retail has been in Romania since 2006 and has in its portfolio over 200 stores, with over 25.000 products.

Desafios:

The “Tour of Romania” campaign brings forward some of Romania’s beautiful landmarks and a healthy lifestyle, all through sports and nutrition. Local content creators were asked to promote it by posting about the cycling tour on their Instagram feed and/or story. Thus, they had to invite the community to support and follow the participants, in person or on TV, as part of the public.

Objetivos da Marca:

Generating organic awareness of the “Tour of Romania” by involving as many persons as possible in this campaign.

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