Rimmel London ⋆ FameUp

Rimmel London

Indústria: Cosméticos
Período: Junho de 2024
Tipo de campanha: Social Buzz
Tipo de conteúdo: Reels do Instagram e TikToks

Sobre:

Rimmel London, a leading cosmetics brand since 1834, is known for its innovative, high-quality makeup products. Celebrating diversity, the brand empowers self-expression with products suitable for all skin tones. Rimmel’s mission is to offer trendy, accessible beauty for everyone.

Desafios:

Ensuring creators purchase and use the Wonder’Bond mascara correctly before content creation, while following strict guidelines and maintaining high quality.

Objetivos da marca:

Showcasing Wonder’Bond mascara as a breakthrough product, increasing engagement on TikTok and Instagram Reels, and driving sales through targeted creator marketing linked to the product page.

43

Número Total de Influenciadores Envolvidos

5.5 M

Dimensão total da comunidade

1 M

Impacto Orgânico

55 k

Impacto orgânico

45

Peças únicas de conteúdo geradas (postagens e histórias do Instagram)

Rimmel London

Indústria: Cosméticos
Período: Junho de 2024
Tipo de campanha:Social Buzz
Tipo de conteúdo: Reels do Instagram e TikToks

43

Número Total de Influenciadores Envolvidos

5.5 M

Dimensão total da comunidade

>1M

Impacto Orgânico

>55k

Impacto orgânico

45

Peças únicas de conteúdo geradas (postagens e histórias do Instagram)

Sobre:

Rimmel London, a leading cosmetics brand since 1834, is known for its innovative, high-quality makeup products. Celebrating diversity, the brand empowers self-expression with products suitable for all skin tones. Rimmel’s mission is to offer trendy, accessible beauty for everyone.

Desafios:

Ensuring creators purchase and use the Wonder’Bond mascara correctly before content creation, while following strict guidelines and maintaining high quality.

Objetivos da marca:

Showcasing Wonder’Bond mascara as a breakthrough product, increasing engagement on TikTok and Instagram Reels, and driving sales through targeted creator marketing linked to the product page.

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