Every influencer has a specific type of followers, real people that got there by liking, approving, and enjoying different types of content, created in a particular way. And great storytelling separates the excellent from the mediocre content creators!
Influencers know their target audience, and they definitely know why followers keep coming back. A great influencer’s content should be very focused, valuable, and trustworthy. If you touch a very broad range of interests or topics, you will seem unfocused, having no opinion or perspective.
Another great thing to keep in mind is not to sell out your audience. The respect that you have for your followers should be translated into collaborating with brands that you trust, that you would truly recommend. By promoting a product only for the financial value that it gives you, you risk losing the people that appreciate your posts.
Another important aspect is to lean on organic followers. Never buy followers for your page! Your engagement will be irrelevant and your page will become useless.
If you count yourself as a true influencer, getting paid through collaborations should be a piece of cake. Brands look for influencers that have real engagement, authentic content, and creative posts.