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Catena

Industria: Pharma
Período: 4-21 August
Tipo de campaña: Promotional Campaign for Catena Card Benefits
Tipo de contenido: TikToks

Sobre:

Catena is the largest pharmacy chain in Romania, owned by the Fildas group. Established in 2000, it has grown to have a national presence with numerous locations across the country. Catena focuses on providing a wide range of pharmaceutical products and services, catering to the health needs of families and individuals.

Desafios:

Encouraging the use of the Catena Card by promoting its benefits without focusing on specific products, while creatively engaging influencers to generate authentic content.

Objetivos de la Marca:

Promote the benefits of the Catena Card for purchasing Mother and Child products, increase awareness of Catena’s offerings, and drive engagement and sales through influencer content highlighting the advantages of using the Catena Card.

46

Número Total de Influencers Involucrados

11.3M

Dimensión total de la comunidad

>2.8M

Impacto Orgánico

>135k

Interacción de la comunidad

46

Piezas únicas de contenido generadas (publicaciones y historias de Instagram)

6-3
7-3
8-3
9-3
10-3
1-5
2-3
3-3
4-3
5-3

Catena

Industria: Pharma
Período: 4-21 August
Tipo de campaña:Promotional Campaign for Catena Card Benefits
Tipo de contenido: TikToks

46

Número Total de Influencers Involucrados

11.3M

Dimensión total de la comunidad

>2.8M

Impacto Orgánico

>135k

Interacción de la comunidad

46

Piezas únicas de contenido generadas (publicaciones y historias de Instagram)

Sobre:

Catena is the largest pharmacy chain in Romania, owned by the Fildas group. Established in 2000, it has grown to have a national presence with numerous locations across the country. Catena focuses on providing a wide range of pharmaceutical products and services, catering to the health needs of families and individuals.

Desafios:

Encouraging the use of the Catena Card by promoting its benefits without focusing on specific products, while creatively engaging influencers to generate authentic content.

Objetivos de la Marca:

Promote the benefits of the Catena Card for purchasing Mother and Child products, increase awareness of Catena’s offerings, and drive engagement and sales through influencer content highlighting the advantages of using the Catena Card.
5-3
4-3
3-3
2-3
1-5
10-3
9-3
8-3
7-3
6-3

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