The Power of Love and of Local Influencers
The first month of this year has shown us that local influencer marketing will continue to enjoy growing popularity among local brands. However, if you are one of the few entrepreneurs who are still hesitant to take advantage of this new world of advertising, remember that Valentine’s Day represents an excellent opportunity to try this new strategy, as it is perfectly suited for collaborative promotion through local influencers.
When you think of Valentine’s Day, you probably think of flowers, chocolate, or jewelry. But Valentine’s Day isn’t just for “lovebirds.” In fact, quite a few people also buy gifts during this period for parents, children, friends, and even pets. So, even if the products or services you offer have nothing to do with flowers or jewelry, you don’t have to worry. These aren’t the only products that sell like hotcakes this season.
To ensure your business is noticed by the future customers you desire, read our detailed guide below on how to promote your brand through local influencers and wholeheartedly enjoy your February sales.
Step 1: Choose Your Product and Make It Look Adorable
Whether you own a family restaurant, a café, a winery, an online shop, a beauty salon, and the list goes on, the opportunities for your business during this period are literally endless. All you have to do is choose the products or services that best suit the season and collaborate with local influencers to “spread the love.” From jewelry, wine, chocolate, flowers, and lingerie, to electronics, books, vouchers, or reservations for premium services… practically anything can be an adorable gift if presented sincerely.
Step 2: Create the Brief with Requirements for Local Influencers
Now that you’ve chosen your most beloved product, it’s time to decide how you want it to be promoted by local influencers. Choose your social media platforms based on your customer demographics. For example, if their age is between 25-40, local influencers on Instagram will make your message reach the right hearts, while young people under 25 are 90% on the TikTok platform alone.
For optimal results, we also recommend specifying how you want the influencers to deliver your message – photo or video content, posts, stories, or Reels… you decide. Describe the product or service you offer in detail, including images and examples. If you want them to include something specific in their stories or posts, such as a link to your website or a hashtag, be sure to mention this requirement in the brief as well.
If you need help or want to learn more about how to create an effective brief for local influencers, read here.
Step 3: Choose the Local Influencers Who Will Promote Your Products or Services
The brief we just discussed will help you find the perfect local influencers to promote your business. Once you have defined the brief, you can set the minimum number of followers for local influencers, their location, gender, age, and interests. You can select from those who apply to your offer or campaign and see the results of the posts or stories where your products or services are mentioned.
Now that you know how to use local influencers to promote your business during the Month of Love, don’t hesitate to show the world your romantic side. Through FameUp, you can quickly and easily find the right influencers, contact them at scale, manage paid campaigns or barter offers, and view their performance—all within a single application.